REVIEW: Marketing and advertising news in the week’s press

Levi’s jeans is sponsoring the pop group, All Saints, in an pounds 850,000 deal which is likely to involve a television ad campaign. All Saints have previously shunned sponsorship in an attempt to distance themselves from the commercial approach of the Spice Girls, but said they felt Levi’s image was right for them. - The Sun

Levi’s jeans is sponsoring the pop group, All Saints, in an pounds

850,000 deal which is likely to involve a television ad campaign. All

Saints have previously shunned sponsorship in an attempt to distance

themselves from the commercial approach of the Spice Girls, but said

they felt Levi’s image was right for them. - The Sun



Abbott Mead Vickers BBDO’s latest spot for Snickers features the English

World Cup soccer squad and Andy Gray (left), the Sky Sports football

presenter, in a post-match interview. In the ad, Gray’s chatter prevents

the players from eating. - General release



Elida Faberge is looking for an ad agency to launch its unisex

fragrance, Phisio Sport, in a campaign with a budget of as much as

pounds 6 million. Agencies on Elida Faberge’s roster include Ammirati

Puris Lintas, J. Walter Thompson and Ogilvy & Mather. - Marketing

Week



Heather McCann, the marketer responsible for BT’s consumer advertising

and promotions, is leaving following a reshuffle in the consumer

division. Judy Dean, who previously headed market management, takes over

responsibility for the new communications management unit. -

Marketing



Action 2000, the COI-run task force to combat the ’millennium bug’

problem, has drawn up a shortlist of agencies for its pounds 10 million

account. The agencies are Abbott Mead Vickers BBDO, Barraclough Hall

Woolston Gray, BMP DDB, WWAV Rapp Collins, Euro RSCG Wnek Gosper, Evans

Hunt Scott and FCA!. - General release



ITV and Channel 4 will no longer need to cross-promote each other’s

programmes from 1 January 1999 following a ruling this week by the

Independent Television Commission. The practice was brought into

question with the phasing out of the Channel 4 funding formula and all

involved agreed to end the cross-promotions, with the exception of S4C.

- General release



Chris Townsend, BSkyB’s marketing director for digital services, has

left a month after being called in to oversee the launch of digital

services on 28 June. It is believed that a clash between Townsend and

the chief executive, Mark Booth, caused him to quit, though Townsend

claims his departure is ’amicable’. - Marketing Week



The former chairman of Club Mediterranee, the French leisure group, is

launching a holiday village company targeted at older clients. Serge

Trigano is in discussions with investors and intends to begin

advertising in the summer, with the first holidays available next

Christmas. - Financial Times



The promotional agency, Don Marketing, is suing Shell for allegedly

breaching copyright on the Shell Smart Card loyalty programme. Don

Marketing’s High Court writ, issued last week, alleges that the

’multi-brand’ loyalty scheme idea was first offered to Shell at a

confidential meeting between the agency and the oil company in October

1989, and was later rejected by Shell. - Marketing Week



ITV has joined forces with Times Newspapers and Vauxhall to launch TV’s

first interactive scratchcard competition linked to sports sponsorship.

The Times and the Sunday Times will distribute five million gamecards

during the World Cup. - General release



Football’s Premier League aims to rake in more than pounds 10 million in

sponsorship from five companies in return for exclusive advertising

rights at games as well as international TV sponsorship rights. The five

sponsors will act as a ’second-tier’ group operating under the umbrella

sponsorship of the league by the Bass brand, Carling. - Sunday

Business



Ocean Spray Cranberries Inc has signed Martina Hingis, the world’s

top-ranking ladies tennis player, to a three-year advertising and

promotional contract. In the UK, promotional work will centre around

Wimbledon, where Hingis is the defending champion. - General release.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).