REVIEW: Marketing and advertising news in the week’s press

Coca-Cola’s famous neon sign in Piccadilly Circus has been dramatically redesigned. Digital technology will now allow the display to accommodate weather-sensitive imagery. XTV, the design arm of Tele-Cine, used new video effects to simulate wind distortion and water droplets in the sign. Weather sensors placed on top of the sign will detect high winds or rain, and adapt the special effects as required. - General release

Coca-Cola’s famous neon sign in Piccadilly Circus has been

dramatically redesigned. Digital technology will now allow the display

to accommodate weather-sensitive imagery. XTV, the design arm of

Tele-Cine, used new video effects to simulate wind distortion and water

droplets in the sign. Weather sensors placed on top of the sign will

detect high winds or rain, and adapt the special effects as required. -

General release



Larry Ruff, the vice-president of marketing and development for Levi

Strauss Europe, Middle East and Africa, has been appointed

vice-president of global marketing. Ruff joined the company in 1987 and

was senior advertising manager for the US men’s jeans division for three

years. He will now be responsible for all the brand’s marketing and

brand development activities. - General release



Sky Digital has linked up with the UK house-builder, Wilcon Homes, in an

initiative to install SkyDigital in all its new homes. During 1999, all

Wilcon Homes’ property will include a Sky mini-dish, but home-owners

must buy a decoder box to receive the programmes. - General release



Emap Radio has appointed Stuart Pinches as acting managing director of

the Box Music Channel in the UK. He takes over from the Box’s founders,

Liz Laskowski and Vince Monsey, who are leaving the company to pursue

other projects. - CampaignLive



Kellogg is to increase its UK ad budget by 40 per cent and has cut the

price of half a dozen of its leading brands, including Rice Krispies and

Frosties. A TV and press campaign through J. Walter Thompson breaks in

early January. The price cuts come into effect on 18 January. - General

release



Virgin Radio is to launch its first TV campaign in the new year,

featuring its owner and star presenter, Chris Evans. The TV campaign

will consist of more than 30 different executions, created in-house. The

budget for the two-month push is #3 million. - General release



The Disney Channel has poached Thom Noble, Diageo’s regional

vice-president of Pierre Smirnoff, as its new director of marketing.

Noble will take the place of Michael Spencer, who is leaving the company

to set up a marketing and advertising company. Noble will report to the

channel’s vice-president and managing director, Paul Robinson. - General

release



The Identica Partnership has merged with Tango Design, Bartle Bogle

Hegarty’s design arm. BBH will relinquish its 100 per cent ownership of

Tango Design and instead take a 21 per cent holding in the Identica

Partnership. Tango Design will remain a standalone brand. The Identica

Partnership will operate independently of BBH and there will be no BBH

representation on its board. - General release



The pools operator, Vernons, is reviewing its National Lottery football

game, Easy Play, as sales have slumped by two-thirds since its August

launch. The game, which is advertised through BMP DDB, has been dogged

by allegations that Camelot representatives have suggested Lottery

retailers shouldn’t promote the game, which is sold through Lottery

terminals. - Marketing Week



Panasonic is sponsoring a showcase of programmes on ITV for the second

year running in a deal worth #500,000. The company will sponsor

programmes such as The Bill and Des O’Connor Tonight. It will also be

one of the first sponsors on ITV2 with Jack and the Beanstalk, starring

Denise Van Outen and Martin Clunes. - General release



Walt Disney Attractions wants to bring its new interactive theme park,

DisneyQuest, to the UK as part of its international expansion strategy.

DisneyQuest, which opened its first site in Florida this summer,

combines motion simulators with virtual reality and hands-on arcade

games. The news follows speculation that Disney was looking to buy the

Millennium Dome after the year 2000 celebrations. - Marketing Week.



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