REVIEW: Marketing and advertising news in the week’s press

Microsoft is preparing to launch an online bank. It is talking to established banks to find a partner for the project which may be launched under the brand name, Easy Bank, later this year as part of the Microsoft Network (MSN) web service. Marketing

Microsoft is preparing to launch an online bank. It is talking to

established banks to find a partner for the project which may be

launched under the brand name, Easy Bank, later this year as part of the

Microsoft Network (MSN) web service. Marketing



M&C Saatchi has brought back the famous line, ’eight out of ten cats

prefer it’, in a 30- second ad for Whiskas. The ad purports to show the

results of the recent Whiskas spot, which claimed to be the first to be

aimed specifically at cats. General release



Saatchi & Saatchi has won the estimated pounds 4 million advertising

account for the rebranding of East Midlands Electricity, previously

handled by Rainey Kelly Campbell Roalfe. The move follows EME’s pounds

1.9 billion acquisition by PowerGen last year. Saatchis already handles

PowerGen’s corporate advertising account. General release



Young & Rubicam is to launch a global TV campaign for Schweppes on 22

March. The ads will focus on the core Schweppes range and feature the

endline: ’Schweppes: Just a little more bite.’ They introduce a new

spokesman for the brand, Clive the leopard. General release



The Carphone Warehouse has appointed Lesley Angus, formerly the head of

marketing at Virgin Clothing, as group marketing director. She will

report to the managing director and founder, Charles Dunstone, and will

oversee the repositioning of the newly acquired Tandy chain.

Marketing



LineOne, the internet service owned by BT and News International, has

appointed OgilvyOne to create a pounds 3 million through-the-line

campaign to relaunch it as a free service. Online media planning and

buying will be handled by MindShare. Zenith retains the traditional

media account. Marketing



Halifax is abandoning its eight-year-old ’people’ campaign and has

briefed its agency, Bates Dorland, to devise a campaign ’more

appropriate to the next century’. Halifax has spent more than pounds 12

million a year on the ’people’ ads. Marketing



National Savings, the government-backed personal savings bank, will

launch its most intensive marketing campaign to date on 19 March in an

attempt to ditch its ’grannies and children’ image. The integrated drive

is being created by BMP DDB and Evans Hunt Scott. Marketing



Shell International unveiled the theme of its global through-the-line

communications campaign this week. ’Profits and principles: is there a

choice?’, created by J. Walter Thompson, will be backed by an initial

budget of pounds 15 million. About pounds 10 million of this will be

spent on press ads. Marketing



HFC Bank, the UK consumer finance and credit card offshoot of the

US-based Household International, is taking legal action in an attempt

to stop HSBC Holdings from putting its own name above Midland Bank

branches. Financial Times



Prudential, Britain’s biggest insurer, has paid pounds 1.9 billion in

cash for M&G, the fund management group, in a move to consolidate its

position in the retail financial services market. It is unclear if the

acquisition will affect advertising arrangements for the two brands.

General release.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).