REVIEW: Marketing and advertising news in the week’s press

Lloyds TSB has shortlisted BBJ Media Services, Optimedia and the incumbents, Zenith and CIA Medianetwork, for its pounds 30 million combined media account, which will include buying for the Cheltenham & Gloucester building society (Campaign, 29 May). General release.

Lloyds TSB has shortlisted BBJ Media Services, Optimedia and the

incumbents, Zenith and CIA Medianetwork, for its pounds 30 million

combined media account, which will include buying for the Cheltenham &

Gloucester building society (Campaign, 29 May). General release.



Cellnet has hired Kent Thexton to take over the role of marketing

director from Simon Esberger (right), who has moved from Cellnet’s

consumer marketing department into business development as commercial

development director. Thexton arrives from the Canadian telecoms firm,

Cantel, nine months after Esberger was appointed. Marketing and

Marketing Week



Nike has pulled its World Cup fun park publicity campaign featuring the

ex-Manchester United star, Eric Cantona, after a French anti-racist

group said it smacked of fascism. Posters for the fun park featured a

dictator-like image of Cantona. Nike insists its intention was only to

poke fun at Communist states. Daily Star



Mother has beaten Ammirati Puris Lintas to the pounds 1.3 million

Batchelors Pasta ’n’ Sauce account. The Unilever-owned Van den Bergh

Foods called a pitch between the two roster agencies in preparation for

a television campaign, due to break later this year. Marketing Week



The Littlewoods Organisation is looking for a group marketing director

to head its new retail division following a corporate restructure. The

group wants to make retail the core of its business and has moved Tony

Hillyer, marketing and commercial director of Littlewoods Leisure, to

the role of group marketing services director responsible for the

division’s marketing, advertising and media buying. Marketing



The Automobile Association is reviewing its pounds 8 million media

planning and buying business, currently with three agencies - Zenith

Media, which handles buying; Michaelides & Bednash, the media

strategist; and Carat Manchester Direct, which handles below-the-line

work. No non-roster shops are understood to be involved in the review,

which could lead to a consolidation of the account into a single agency.

Marketing Week



Martin Jamieson, the top European marketer for Haagen-Dazs, is leaving

to assume the role of president of Pillsbury, Canada. Jamieson, who is

currently the managing director for Pillsbury UK, holds a dual European

marketing role on the ice-cream brand. At Pillsbury, Canada, he will be

responsible for running the Toronto food business. A replacement for

Jamieson is being sought. General release



Jonathan Ross camps it up as a tacky gameshow host in a new television

commercial for Elida Faberge’s Sure For Men through Ammirati Puris

Lintas. The 40-second film, which broke on Tuesday, marks the relaunch

of the Sure For Men brand. CampaignLive



Allied Domecq Spirits & Wine is reviewing the pounds 20 million global

creative account for its whisky brand, Ballantine’s. The incumbent,

Publicis, has been invited to pitch alongside BBDO Europe, Saatchi &

Saatchi and Bates Dorland. Marketing



Ford Direct, the finance arm of the US motor giant, is to launch

Ford-branded car insurance. The scheme, which will be available this

autumn, will enable customers to buy a car and drive away from the

showroom with insurance and tax within an hour. Marketing Week



Pepsi-Cola has appointed Tim Davie, one of the senior marketers behind

its Project Blue initiative, to the soft drinks company’s top marketing

job in Europe. Davie becomes vice-president marketing for Europe and

sub-Saharan Africa, replacing Arnold Veraart, who is promoted to a

senior management role in Western Europe. Davie’s new remit will include

the UK. Marketing and Marketing Week



Shell International has requested talks with agencies about an estimated

dollars 30 million corporate communications strategy. The budget is

understood to be reduced for the redefined brief, which attracted

speculation of a dollars 200 million budget in February. Agencies will

pitch jointly with PR consultancies. J. Walter Thompson is believed to

be pitching with Hill & Knowlton. It is not known who will pitch with

M&C Saatchi. Fishburn Hedges is said to be pitching alone. Marketing

Week.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).