REVIEW: Marketing and advertising news in the week’s press ..

Lee Jeans is to review its pounds 20 million pan-European account out of Grey, its incumbent of six years. The overhaul is being conducted by David Smith, the European marketing director for the Wrangler and Lee brands. Smith took over responsibility for Lee three weeks ago. - Marketing Week

Lee Jeans is to review its pounds 20 million pan-European account

out of Grey, its incumbent of six years. The overhaul is being conducted

by David Smith, the European marketing director for the Wrangler and Lee

brands. Smith took over responsibility for Lee three weeks ago. -

Marketing Week



Cadbury-Schweppes, Unilever, Bass and Kimberly-Clark are joining forces

to bypass supermarkets and sell their brands direct to consumers. The

consortium, the Consumer Needs Consortium, is drawing up plans for

direct mail offers, cross-selling promotions and joint telephone

’helplines’ in a bid to fight own-label products. - The Financial Mail

on Sunday



BMP DDB has recruited the Mrs Merton star, Caroline Aherne, to take over

from the PG chimps in the PG Tips campaign (left). The agency denies

that it is dropping the chimps, but said it is ’merely giving them a

rest’. Aherne was dropped from British Gas Trading’s advertising last

year. - The Sun



Heineken is reviewing its dollars 30 million US account out of Wells

BDDP. The brewer has cited conflicts created by the Omnicom Group’s

acquisition of Wells’ parent company, the GGT Group, as the reason. The

incumbent has been invited to repitch. - Advertising Age



Thomson Holidays is reviewing its pounds 9 million creative account a

month after launching a new campaign through BMP DDB. The move comes

amid speculation that its parent, Thomson Travel Group, is about to

float. HHCL & Partners and Abbott Mead Vickers BBDO have been asked to

pitch against the incumbent. - Marketing Week



Camelot has unveiled a new series of National Lottery Instants tickets,

TV Dreams, to link Instants with the National Lottery Big Ticket Show,

which is being launched next month. A campaign (right), created by

Saatchi & Saatchi, will carry a new strapline: ’Are you game for our

dream game?’ - General release



Kwik Save and Somerfield are in talks about merging to create a pounds

1.2 billion company with an estimated 7 per cent share of the UK grocery

market. Kwik Save’s profits dropped by more than pounds 15 million to

pounds 73.7 million last year, while Somerfield’s operating profits rose

12.3 per cent to pounds 64.9 million. Somerfield’s advertising is

through RPM3, while Kwik Save is handled by McCann-Erickson. - General

release



Sony Computer Entertainment has pulled its print campaign for the Sony

Playstation following outrage over its use of drugs-related language.

The ads, created by TBWA Simons Palmer, promote the snowboarding game,

Cool Boarders Two, and refer to ’powder’ and ’highs’. - General

release



Jet Petrol has appointed the Birmingham agency, Big Communications, to

handle its first campaign in 18 months. The agency won the account after

a three-way pitch involving fellow Birmingham shops, Barkers and Cogent.

Jet reviewed its below-the-line agency arrangements last October,

eventually retaining the incumbent, Clarke Hooper. - General release



The Foreign & Commonwealth Office has appointed DMB&B to handle a pounds

1 million anti-football hooliganism brief, ahead of this summer’s World

Cup being held in France. Meanwhile, Abbott Mead Vickers BBDO has won

the task of running the Government’s pounds 1.7 million campaign to

raise public awareness of the link between domestic energy consumption

and climate change. - General release



Inter Lotto has put on hold its plans to roll out the Pronto online

lottery game into 8,000 pubs, and has shelved the pounds 10 million

campaign (left) created by M&C Saatchi. The game was introduced into

2,000 pubs last November but due to technical problems only 1,200 are

online. - Marketing Week



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