Review: Marketing and advertising news in the week’s press ..

Ruud Gullit has been paid pounds 600,000 by Mars to appear in his first TV commercial. The ad, for M&Ms, shows the Chelsea manager playing football with two M&M characters, Little Red and Yellow M&M, who both wear dreadlocked wigs and make jokes about Gullit’s name. Gullit’s fee is conditional on his not cutting his hair for a year. - Daily Star

Ruud Gullit has been paid pounds 600,000 by Mars to appear in his

first TV commercial. The ad, for M&Ms, shows the Chelsea manager

playing football with two M&M characters, Little Red and Yellow M&M,

who both wear dreadlocked wigs and make jokes about Gullit’s name.

Gullit’s fee is conditional on his not cutting his hair for a year. -

Daily Star



Coca-Cola has announced details of the relaunch of its Fanta soft drink

brand in the UK, four months after appointing Leagas Delaney to the

advertising task (Campaign, 25 October 1996). Coca-Cola is to invest

pounds 15 million in the initiative, which will begin in April, in a

bid to challenge Tango’s hold on the UK’s orange carbonate market. -

Marketing



Bill Muirhead, a founding director of M&C Saatchi, is to join the

integrated agency, Claydon Heeley, as a non-executive director. The two

agencies already have an informal relationship and it is not thought

the move is a prelude to any equity link. - Marketing



Barclays Bank has appointed Sheila Lamport as its first media

controller. Lamport, a former European media communications manager for

Allied Domecq, will manage its relationship with the Media Centre,

Barclays’ media buying and planning agency. She will report to David

Radford, the personal sector head of advertising. - Marketing Week



The Labour Party has rejected an advertising campaign presented by BMP

DDB featuring Mr Men-style caricatures of John Major. The campaign idea

consisted of cartoon characters in a variety of poses. Reports suggest

Copyright Promotions, which owns the licensing rights to the Mr Men,

declined licensing permission on the grounds the characters could not

be linked to any political party. - Independent on Sunday and

Marketing



Tesco is the latest supermarket chain to move into banking via a

venture with the Royal Bank of Scotland. Tesco is initially to offer a

credit card, with life assurance, savings accounts and pensions to

follow. The supermarket launched a debit card with NatWest eight months

ago. - The Guardian



Kellogg’s is to invest pounds 7 million in the launch of its Nutrigrain

bars through Leo Burnett. The bars, which will be sold next to boxes of

cereals in supermarkets, are to be aimed at people who skip breakfast.

- Marketing



Peter Harding, the marketing controller for Foster’s at Scottish

Courage, is leaving to join SmithKline Beecham as the category director

for Lucozade. During his time at Scottish Courage, Harding was

responsible for the relaunch of John Smith’s Bitter and for introducing

the Jack Dee penguins. - Marketing



The TUC has launched a pounds 1 million advertising campaign through

Delaney Fletcher Bozell as part of its bid to move away from its formal

relationship with the Labour Party. The cinema and poster campaign will

target young and first-time voters and will tell them which parties

support employee rights. - The Financial Times



HP Foods has appointed Kim Small as its marketing director, replacing

Andrew Marsden (left), who quit the company in December. Small was

formerly the business director for Pepperidge Farm, which is a

subsidiary of Campbell’s Soup in the US. She will take responsibility

for all the HP brands, including HP Sauce and Lea and Perrins. -

Marketing Week



Granada Group has sold its Welcome Break service station chain and its

two Westbury hotels in London and New York. The group had to sell the

Welcome Break chain by the end of April to avoid being referred to the

Monopolies and Mergers Commission. Investcorp paid pounds 476 million

for Welcome Break, and Chelsfield, the property company, bought the

hotels for pounds 90 million. - The Times.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).