REVIEW: Marketing and advertising news in the week’s press

Helayne Spivak, the worldwide creative director at J. Walter Thompson, is taking advantage of a clause in her contract to leave the agency, following the departure of the New York chief executive, Susan Gianinno. The clause stipulates that should Gianinno be fired, Spivak could resign from the agency within 30 days yet be compensated for a certain length of time as if she had also been fired. Adweek

Helayne Spivak, the worldwide creative director at J. Walter

Thompson, is taking advantage of a clause in her contract to leave the

agency, following the departure of the New York chief executive, Susan

Gianinno. The clause stipulates that should Gianinno be fired, Spivak

could resign from the agency within 30 days yet be compensated for a

certain length of time as if she had also been fired. Adweek



Keith Magee, the Ford vice-president of sales and marketing for Europe,

is to take early retirement. He will be succeeded by Philippe Mellier,

the executive director of European sales operations. Mellier will not be

’vice-president’, as that is a board position, but will instead take on

the role of head of European sales and marketing. Marketing Week



Ann Iverson, the group chief executive of Laura Ashley, has been ousted

after the board decided her recovery programme for the company had

failed.



She will be replaced immediately by David Hoare, who she brought in as

chief operating officer in September. Laura Ashley reported three profit

warnings and pre-tax losses of pounds 4.5 million in September. General

release



Playtex, the manufacturer of Wonderbra, has appointed Victor Crawford UK

marketing director. He joins from Miracle Garden Care, formerly part of

Zeneca/ICI, and will control a marketing spend of pounds 7 million at

Playtex.



Crawford succeeds Nick Houghton, who was promoted to European marketing

director two months ago. Marketing Week



Virgin Radio is seriously considering the last-minute merger bid

proposed by the consortium led by Chris Evans and the venture capital

group, Apax Partners. However, Virgin will wait for the decision from

the Monopolies and Mergers Commission on the merger already already on

the table with Capital. General release



Taylor Nelson AGB, the market research company, is merging with Sofres

SA, a French market information company, to create the world’s fourth

largest market research group. The merged business, which has yet to be

named, will have a turnover of about dollars 440 million. General

release



Barclaycard is extolling the advantages of using the credit card for

everyday purchases in its first campaign since dropping Latham, the

character played by Rowan Atkinson. The work, through BMP DDB, shows

what could happen when consumers put off everyday purchases that could

have been made with Barclaycard. The endline is: ’Don’t put it off, put

it on Barclaycard.’ General release



Sky Television has launched SkyDial, a low-cost telephone service aimed

exclusively at its direct-to-home satellite subscribers. The service

offers savings of 20 per cent on long-distance and international calls

and 5 per cent on local, mobile and premium call rates. The service will

be backed by a pounds 1 million marketing campaign. General release



Flextech, the satellite television company, has made Lord Saatchi a

non-executive director. Adam Singer, the chairman of Flextech, said

Saatchi’s knowledge of the ad industry would be ’extremely valuable to

Flextech as we continue to expand our operations’. General release



Abbey National is to reposition itself as being more user-friendly to

win back some of the ground lost to supermarket chains. The bank is also

launching a pounds 40 million marketing push starting with a commercial

starring the stand-up comic, Alan Davies. The campaign, through Euro

RSCG Wnek Gosper, has the endline: ’Because life’s complicated enough.’

Marketing



HHCL & Partners’ TV work for Blackcurrant Tango won the top prize at the

London International Advertising Awards this week. The ad, which was one

of the top ten most complained about in 1996, beat 7,000 entries from 78

countries. Independent.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).