REVIEW: Marketing and advertising news in the week’s press

Monica Lewinsky, the Washington intern who had a sexual liaison with the US president, Bill Clinton, has been offered pounds 50,000 by the UK supermarket chain, Tesco, to appear in an ad for a new stain remover.

Monica Lewinsky, the Washington intern who had a sexual liaison

with the US president, Bill Clinton, has been offered pounds 50,000 by

the UK supermarket chain, Tesco, to appear in an ad for a new stain

remover.



Lewinsky was approached by the supermarket this month to launch its

Tesco Advance detergent tablet. Sunday People



Sky Networks, the programming arm of BSkyB, has appointed St Luke’s to

its creative advertising account. The appointment follows a project the

agency put together earlier this month to promote new series of Friends

and ER. Marketing



Chris Eubank is to host a weekly hour-long programme on Talk Radio

called Eubank’s People. Eubank, an ex-WBO middleweight and super

middleweight champion, will interview celebrities such as Prince Naseem

Hamed and Linford Christie. The Sun.



Coca-Cola is looking to stretch its soft drink brand into clothing with

the global launch of two lines of clothes. The first, Coca-Cola Threads,

will consist of casual clothing such as jeans and shirts while the

second, Coca-Cola Ware, will target sportswear fans. Both lines will

launch this year under the name, Coca Cola Apparel. Marketing Week



Britvic is reviewing its pounds 18.5 million media planning and buying

account with a view to centralising the business. The soft drinks

manufacturer has invited the three incumbent agencies, Carat, BMP OMD

and Michaelides & Bednash, to pitch against MindShare and Walker Media.

Marketing



Just one week after announcing it was to axe 10 per cent of its

workforce, IPC Magazines has revealed that it is to close its women’s

monthly fashion title, Options. The final edition will go on sale in

February. General release



MediaCom/TMBG has finalised the second tier of its management

line-up.



Paul Van Barthold, broadcast director of TMBG, will become commercial

director in the newly merged group. Mark Collins, TMBG’s TV buying

director, retains his role, as do Sue Unerman, TMBG’s director of

strategic solutions, and Doug Read, MediaCom’s research director. Nick

Lawson, new-business director at TMBG, becomes marketing director.

MediaCom’s Jane Ratcliffe will become head of account management.

General release



The BBC’s commercial online operation, beeb, has appointed the former

Tango marketing manager, David Atter, as sales and marketing

director.



Atter, who has most recently been working at Turner Entertainment

Networks as director of marketing, joins in February. CampaignLive



Express Newspapers has axed Amanda Platell, the editor of The Express on

Sunday, after the paper’s circulation fell below the one million

mark.



Platell has been offered another role working on Express Newspapers’

magazines. Marketing



SCA Hygiene Products UK, which owns the Kleenex and Bodyform brands, has

appointed the former Scholl boss, Jim Bradley, to be its marketing

chief. Bradley takes over from SCA’s UK manager and vice-president for

sales and marketing, Harry Tintner, who is returning to his native

Belgium. Marketing Week.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).