REVIEW: Marketing and advertising news in the week’s press

Maureen Duffy, J. Walter Thompson’s strategic communications controller for Kellogg’s, has been poached by the BBC to take control of television marketing for BBC Broadcast. She joins after 15 years at the agency and will be responsible for BBC 1, BBC 2 and non-commercially funded digital services. General release

Maureen Duffy, J. Walter Thompson’s strategic communications

controller for Kellogg’s, has been poached by the BBC to take control of

television marketing for BBC Broadcast. She joins after 15 years at the

agency and will be responsible for BBC 1, BBC 2 and non-commercially

funded digital services. General release



Samsung has closed its European head office with the loss of 17 jobs,

including those of its three top marketers. The European marketing

director, Hans Mastenbrock, the European marketing communications

manager, Keith Lucas (left), and the corporate communications manager,

Andrew Morrison, are casualties in the restructure. Marketing Week



The world’s first interactive TV commercial is to be shown during this

weekend’s American football Superbowl, giving Americans the chance to

decide the ad’s ending by voting on the Internet. Intel, the computer

chip manufacturer, will screen a ’film noir’ mystery during breaks in

the game, which is expected to attract 45 million viewers. Daily

Telegraph



Sainsbury’s is beginning to fight back against Tesco, the rival

supermarket group which took over its number one slot last year,

according to a report by Verdict, the retail consultancy. The report

attributes the sales growth to improved marketing, but says the increase

is still lower than Sainsbury’s three biggest rivals. Financial

Times



Derek Woodgate, Lee Jeans’ European marketing director, has left the

company unexpectedly. His role will be taken over by David Smith, the

marketing director for Lee’s sister brand, Wrangler. Marketing Week



Duckworth Finn Grubb Waters has created two 30-second spots for the

Independent Television Commission to increase awareness of the service

it carries out on TV. The first uses the actors, Anthony Andrews and

Timothy West, to highlight the benefits of the 9pm watershed. General

release



Reed Elsevier is to offer advertisers an estimated pounds 200 million in

compensation following the revelations last year that its Reed Travel

Group had overcharged advertisers as a result of inflated circulation

figures.



Compensation will go to advertisers in some of the publishing group’s

hotel and airline directories and will be based on assessments by

independent accountants, lawyers and circulation auditors. General

release



Tobacco firms are hoping to outwit the proposed ban on cigarette

advertising and sponsorship by legally promoting cigarette brands on a

range of coffee products. A Benson & Hedges Bistro is being tested in

Asia by British American Tobacco and follows research by the UK agency,

Bates Dorland, which concludes stimulants such as coffee and cigarettes

are closely linked in the public mind. Sunday Times



Mills & Allen has poached Eurosport’s sales director of cable and

satellite to oversee its sales operation. Lawson Muncaster (left), who

joined Eurosport in 1994 as a sales manager, will join the outdoor

poster contractor as sales director following a management reshuffle.

General release



Champion Products has filed a dollars 5 million lawsuit against Nike

over its new US ’I can’ campaign which broke on New Year’s Day. Champion

claims it first used the line in its US ads in 1996 and that it still

uses it in Canada, where Nike ads are running. AdWeek



Manning Gottlieb Media and Brann Direct have dismantled MGM Brann, the

second-string agency the two companies launched at the end of 1996. The

agency’s original objective was to combine MGM’s media expertise with

Brann’s direct marketing strengths, and it was expected to take on

business that conflicted with MGM’s clients. Marketing.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).