Review: Marketing and advertising news in the week’s press

Nike France may change the terms of Eric Cantona’s contract after the Manchester United star decided to quit football. Cantona will feature in its pounds 1 million summer campaign, but his retirement could reduce his sponsorship fees. - Evening Standard

Nike France may change the terms of Eric Cantona’s contract after

the Manchester United star decided to quit football. Cantona will

feature in its pounds 1 million summer campaign, but his retirement

could reduce his sponsorship fees. - Evening Standard



Greg Clarke has been appointed chief operating officer of Cable and

Wireless Communications, the UK’s biggest integrated telephone and

television company. Clarke, who was previously in charge of C&WC’s

worldwide mobile operations, will work in tandem with Graham Wallace,

C&WC’s chief executive. - Financial Times



Paul Twivy has been appointed by the BBC to work on a steering group to

develop the corporation’s brand image as the millennium approaches. The

former Bates Dorland group chief executive will co-ordinate a review of

the BBC’s branding, communications and customer services. Colin Browne,

the director of corporate affairs, and Will Wyatt, the chief executive

of BBC Broadcast, will also be on the committee. - Marketing



Tiger Woods, the 21-year-old US Masters champion, has signed a deal

rumoured to be worth dollars 30 million with American Express to become

its worldwide spokesman. Actual terms for the deal have not been

disclosed but Woods will feature in ads for the financial services

company. The golf star, who is the youngest ever winner of the US

Masters, also has endorsement deals with Titleist and Nike. - Evening

Standard



UK Living is facing a possible legal threat from Kate Moss following its

poster campaign, which asked: ’Wouldn’t it be great if Kate Moss was

fat?’ The supermodel has instructed her lawyers to ask the

Flextech-owned company for an explanation after it used her name on the

posters, despite her refusing permission. The channel has apologised to

Moss - whose thinness has been the subject of debate ever since the

beginning of her career - but it has refused to take down the posters -

Marketing



Sainsbury’s has appointed Andrew Ground senior manager for its brand

advertising. Ground, previously a Procter and Gamble marketer, replaces

David Noble, who became marketing director of the supermarket chain’s

bank in February. Ground will be responsibile for Sainsbury’s pounds 31

million advertising budget. - Marketing Week



Lever Brothers has appointed a single board-level marketing director to

be responsible for all its detergent and household brands in a bid to

increase its focus on consumers. John Trafford, who was previously

fabric detergent marketing director, will now take charge of the

household brands, Jif and Domestos. The company has also appointed the

sales director, John Ballington, its first board-level consumer and

corporate affairs director. - Marketing Week



GGT has promoted Peter Herd, the chairman of GGT Direct, to the position

of group strategic director, although he will continue his role in the

below-the-line arm of the agency. Herd, who joined GGT in 1992 as

business strategy director, will report directly to GGT’s chairman,

Michael Greenlees. Before going to GGT, Herd was the vice-president for

marketing at HMV USA. - General release



Camelot has been ordered by Oflot, the National Lottery regulator, to

encourage other promoters to run lottery games after it was revealed

that the company had tried to prevent other operators from doing so.

Oflot has added a new condition to Camelot’s licence, which requires the

operator to ’act reasonably’ when dealing with potential independent

licences. - Marketing Week.