REVIEW: Marketing and advertising news in the week’s press

Kwik-Fit is reviewing its pounds 10 million advertising account, currently held by the Morgan Partnership. The loss of the account, one of the largest in Scotland, may have a crippling impact on the incumbent agency which, according to AC Nielsen-Meal, has total billings of pounds 11.45 million. It is not known whether a shortlist of agencies has been drawn up. Marketing Week

Kwik-Fit is reviewing its pounds 10 million advertising account,

currently held by the Morgan Partnership. The loss of the account, one

of the largest in Scotland, may have a crippling impact on the incumbent

agency which, according to AC Nielsen-Meal, has total billings of pounds

11.45 million. It is not known whether a shortlist of agencies has been

drawn up. Marketing Week



Levi Strauss & Co has restructured its marketing operation in Europe,

axing the post of UK marketing director and moving its incumbent, Amanda

Le Roux (right), to Brussels to take charge of brand extensions across

Europe, the Middle East and Asia. UK marketing responsibilities will

fall to Kenny Wilson, who fills the new post of regional marketing and

development director for the Northern European region. General

release



Talk Radio will be forced to have its posters pre-vetted by the

Advertising Standards Authority after it ran an ad featuring a woman’s

naked bottom which attracted 78 complaints. The ad, created by Walsh

Trott Chick Smith to promote the Lorraine Kelly Show, carried the line

’Lorraine Kelly. Prostitution. Weekdays. 11am’ above an image of a

woman’s bare bottom, stamped with a barcode. Marketing Week



WPP reported robust growth in sales in Europe and the US, although it

acknowledged a downturn in business in these territories could be on the

way. Third-quarter revenues rose 11 per cent to pounds 471 million,

despite the fluctuating exchange rates. Sales in continental Europe

increased 25 per cent to pounds 88.2 million. Financial Times



Tesco is to counter-sue Levi Strauss & Co, which is taking the retailer

to court over its sale of cut-price Levi’s imported from the

international ’grey market’. The supermarket group claims European law

protects it. The Times



Pearl Assurance has axed the role of marketing director and folded its

marketing department into its sales operation. John Simmonds, the former

marketing director, replaces Duncan Hopper as the director of general

insurance, while Hopper takes over as the brand and communications

director. Marketing



Camelot, the National Lottery operator, is looking at moving into the

mainstream gambling market. The company plans to launch a lottery-style

bingo game, called Hot Tickets, which will initially be implemented on

board cruise ships. Sunday Times



Furniture Village is looking for an agency to handle its

multi-million-pound advertising account. The retailer will draw up a

final shortlist of three agencies within the week. All the company’s

advertising has so far been carried out in-house, but the appointed

agency would be expected to produce TV, print and radio advertising.

General release



McCann-Erickson has created an imaginary family to star in all of Crosse

& Blackwell’s advertising. The Bartletts will make their debut in a

launch campaign for Crosse & Blackwell’s SnackStop and New York Take Out

ranges.



The characters will also feature in a Christmas poster campaign for

Branston Pickle. General release



The Ministry of Sound is to launch an internet access service in

partnership with the Internet Technology Group. It will target dance

music enthusiasts and allow them to download and buy music from the

Ministry’s website.



The service, which launches on 16 December, will cost subscribers pounds

10 a month. The Times



Cellnet is launching the industry’s cheapest pre-pay mobile phone

service with a pounds 3.5 million press campaign through Abbott Mead

Vickers BBDO, aimed at the currently untapped youth market. The service,

sub-branded as ’U’, will retail at pounds 99.99 and comes with pounds 10

worth of free calls. General release.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).