REVIEW: Marketing and advertising news in the week’s press

The Duchess of York made her US TV advertising debut this week with a 30-second TV commercial for Ocean Spray cranberry juice. The ad will not be screened in the UK. The Duchess of York has already completed a print ad for Olympus cameras, and has been offered pounds 1 million as the new face of Revlon cosmetics. Also rumoured is a commercial for Volkswagen, the only complication being the endline: ’Not as expensive as it looks.’ Mail on Sunday

The Duchess of York made her US TV advertising debut this week with

a 30-second TV commercial for Ocean Spray cranberry juice. The ad will

not be screened in the UK. The Duchess of York has already completed a

print ad for Olympus cameras, and has been offered pounds 1 million as

the new face of Revlon cosmetics. Also rumoured is a commercial for

Volkswagen, the only complication being the endline: ’Not as expensive

as it looks.’ Mail on Sunday



Jonathon Nye, the head of sponsorship at Bass, has been appointed head

of sports marketing at Nike UK. He will be responsible for all

endorsements of individuals, teams and sporting organisations in the UK.

Nike is expected to spend pounds 12 million on sponsorship deals this

year. Marketing Week



Three of the top five marketers at Carlsberg-Tetley, including the

marketing controllers for both Carlsberg and Tetley, have resigned

following its takeover by Bass, which is being referred to the

Monopolies and Mergers Commission. Mike Davies, Tetley’s marketing

controller, has joined Bass; Chris Sladen, the acting marketing

controller for the brewery’s R&D development programme, is defecting to

Scottish Courage; and John Slade, Carlsberg’s marketing controller, is

to launch a ’troubleshooting’ firm. Marketing



Leo Burnett Chicago has scooped the dollars 180 million US print media

buying account for Procter and Gamble out of Saatchi and Saatchi New

York. Other P&G roster agencies competing for the business were DMB&B,

Wells Rich Greene BDDP, Grey Advertising, Euro RSCG Tatham Chicago and

Jordan McGrath Case and Taylor. Adweek



Anheuser-Busch in the US has announced that its Budweiser brand

advertising will no longer be handled by one agency but split between

DDB Needham in Chicago, Goodby Silverstein and Partners in San Francisco

and Open Minds in California. The bulk of creative responsibilities will

remain with DDB. Adweek



Boots Healthcare International is consolidating its global advertising

for Strepsils into McCann-Erickson Worldwide, which currently handles

Boots’s Nurofen brand. The account in the UK leaves BMP DDB, which has

handled the business since 1987. Optrex will also move to McCanns.

Meanwhile, McCann-Erickson Central has won the pounds 4.5 million

account for Wimpey Homes following a three-month review. General

release



WPP has taken its investment in small, interactive technology companies

to more than dollars 10 million by acquiring a minority holding in

Peapod, which operates the largest PC-based home-shopping service in the

US. WPP has secured stakes over the past two years in Wired Ventures,

owner of the computer user’s lifestyle magazine, Wired, and a venture

capital company called MediaTechnology Ventures. General release



The Independent and the Independent on Sunday are reviving the ’It is.

Are you?’ line in a campaign that breaks this weekend. When the paper

last used the line in 1995, it was criticised by the Advertising

Standards Authority for claiming that it was more independent than its

rivals, the Times and the Telegraph. Marketing Week



A Swedish telephone company is offering free calls to people willing to

endure commercials within their telephone calls. The scheme, proposed by

Gratistelefon and initially running in only two towns in Sweden, will

play a ten-second ad while the connection is being made, followed by

another after a minute and thereafter every three minutes. Financial

Times.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).