REVIEW: Marketing and advertising news in the week’s press

Elton John flounced off the set of a Citibank ad shoot this week after objecting to being made to push a shopping trolley holding a giant credit card sticking out of it across a car park. He reportedly said, ’Are you mad? I’ll look like a big, fat, homeless person pushing that thing!’, and declined his fee, declaring: ’You can take your dollars 5 million and shove it.’ The Express

Elton John flounced off the set of a Citibank ad shoot this week

after objecting to being made to push a shopping trolley holding a giant

credit card sticking out of it across a car park. He reportedly said,

’Are you mad? I’ll look like a big, fat, homeless person pushing that

thing!’, and declined his fee, declaring: ’You can take your dollars 5

million and shove it.’ The Express



Damon Hill is to star in a pounds 2 million national press, outdoor and

radio campaign by Abbott Mead Vickers BBDO for Cellnet’s Traffic Line

service, which provides information direct to Cellnet digital mobile

phones. General release



St Luke’s is creating a television programme funded by Ikea, the

furniture retailer. The programme will concentrate on the changing ways

in which people live, but will not make any references to the retailer.

The programme is the first creation of the Climating Unit, the

programming division set up by St Luke’s last year. General release



The Sun is launching a pounds 5 million branding campaign this weekend

in an effort to attract new readers. The campaign, through TBWA Simons

Palmer, will run on television and is the newspaper’s first branding

campaign for five years. In the past, it has concentrated on advertising

high-profile promotions. General release



Royal & SunAlliance has axed its top three marketing bosses in a

reshuffle designed to reposition the company as a global brand. They are

Peter Taylor, group head of marketing; Peter Jackson, head of marketing

communications; and Martin Booth, head of marketing services. The

brand’s advertising and direct marketing will be co-ordinated by a new

global communications department, headed by Syd Pennington, the

company’s former managing director. General release



Reader’s Digest is searching for an advertising director following Nick

Handley’s resignation after almost eight years with the magazine. He had

been ad director since 1994 when he took over from Henry van Wyk, who

was promoted to ad director of Reader’s Digest Europe. Handley was

previously international media director at Leo Burnett. Marketing



SmithKline Beecham and Glaxo Wellcome have failed to agree on the terms

of a merger and discussions have been terminated. The merger would have

created the world’s largest pharmaceutical company. Angry City fund

managers have pointed to the rows between the two companies over who

would get the top job. General release



Lee Jeans, which is reviewing its European account, is to unveil a

48-sheet poster campaign through Grey. A teaser campaign will run on

three Ultravision sites in Earls Court prior to the April push. General

release



Kwik Save and Somerfield have confirmed they are to merge to create a

high street retailer worth pounds 1.26 billion. The deal will make the

group the UK’s fifth largest supermarket operator. Advertising for

Somerfield is held by RPM3 while McCann-Erickson handles Kwik Save.

General release



Instead, the Sanpro product, has delayed its UK launch indefinitely due

to underfunding and problems with product disposal. Ten million pounds

was to have been spent on the UK launch this spring through the

Inter-public agency, Gotham, and Western International Media. The

product is available in the US. Marketing Week



Sports First, the dedicated sports newspaper, will launch on 15 March

with an initial print run of 250,000 and a cover price of 50p. The

broadsheet, published by Parliamentary Communications, is expected to

have two sections totalling 48 pages including 16 pages of colour.

Initially, the paper will be published on Sundays, but if the target

settledown circulation of 150,000 is achieved within two months, an

additional issue will be published on Monday or Saturday. General

release.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).