REVIEW: Marketing and advertising news in the week’s press

Ronnie Corbett and Ronnie Barker are to be reunited in an ad for Pizza Hut. The ad, through Abbott Mead Vickers BBDO, will focus on Corbett’s diminutive stature and will feature his famous easy chair. Barker will provide the voiceover. - Daily Mail

Ronnie Corbett and Ronnie Barker are to be reunited in an ad for

Pizza Hut. The ad, through Abbott Mead Vickers BBDO, will focus on

Corbett’s diminutive stature and will feature his famous easy chair.

Barker will provide the voiceover. - Daily Mail



Bartle Bogle Hegarty has created a press and poster campaign to launch a

branch of Selfridges in Manchester and reposition the London shop,

Selfridges & Co, as a more metropolitan department store. The ads,

through Bartle Bogle Hegarty, focus on the brands and products on offer

in both stores, emphasising that they are not just for the rich and

famous but welcome all types of shoppers. - General release



Ready Brek is to sponsor the ITV series, Gladiators, while Snickers has

signed a tie-up with the returning football magazine programme, On the

Ball. The two deals are thought to be worth about pounds 1 million to

ITV. - General release



Anna Gorman, the former managing partner of Ammirati Puris Lintas, has

been appointed head of marketing at BBC News. Gorman, who left APL in

July after five years with the agency, will report to Sue Farr, BBC

Broadcast’s director of marketing and communications. - Marketing

Week



Six directors of Do It All, including two senior marketers, have

resigned following the pounds 69 million sell-off of the DIY chain to

Focus DIY by Boots. David Clayton-Smith, director of marketing and

merchandising, and Andy Randall, head of marketing, will be found jobs

within the parent company. The DIY chain’s pounds 18 million advertising

account, handled by TBWA GGT Simons Palmer, is also expected to be

reviewed following the appointment of Jim Lowe as marketing director. -

Marketing



Lowe Direct has been appointed to handle the below-the-line advertising

for ONdigital, the renamed British Digital Broadcasting. The business,

previously handled by the Abbott Mead Vickers’ subsidiary, Clarke

Hooper, was put up for review following a split between ONdigital and

AMV. The pounds 40 million above-the-line account was handed to BMP DDB

earlier this month. - Marketing Week



The Japanese electronics group, Pioneer, is looking for an agency

network to run a global branding drive worth more than dollars 100

million. It hopes to launch the campaign next year and to promote its

Digital Versatile Disc and new flat, widescreen TVs. - Marketing

Week



BBJ Media Services has won the UK planning and buying account for the

internet services provider, AOL. The agency won the pounds 3 million

account after a four-way pitch. Mansfield Lang, the incumbent, did not

repitch for the business. BBJ will work alongside Mortimer Whittaker

O’Sullivan, which won the creative account two weeks ago. - General

release



The National Bingo Game Association is looking for an agency to handle a

pounds 5 million brief to promote a more up-to-date image for the game.

The organisation currently uses BMP4 for its advertising and the agency

is expected to repitch for the business. - Marketing Week



Cogent has scooped the pounds 12 million pan-European account for

Fujitsu Computers. The agency, based in the West Midlands, teamed up

with World Writers to pitch against six agencies from the UK, Germany

and France, including the incumbent agency, Cappuccino of Sweden. -

Marketing Week



McCann-Erickson has unveiled ten new ads starring the comedian, Mike

McShane, for its Air Canada campaign. The ads see McShane leaving the

Canadian countryside for a surreal airport setting. The dollars 10

million campaign will run across Europe, breaking in the UK on 7

September. - CampaignLive



Douwe Egberts, the upmarket coffee brand which is owned by Sara Lee, has

handed its planning account to Zebra Media, a wholly-owned subsidiary of

Zenith. - Marketing Week.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).