Review: Marketing and advertising news in the week’s press

The Heartbeat star, Nick Berry, is the latest celebrity to be signed up by BT for its television commercials, following Dervla Kirwan, the Ballykissangel actress, and the comedian, Hugh Laurie. Berry, who first shot to fame as Simon Wicks in EastEnders during the 80s, will star in ten spots as part of the ’It’s good to talk’ campaign. The commercials featuring Berry are expected to hit television screens in early June. - Marketing

The Heartbeat star, Nick Berry, is the latest celebrity to be

signed up by BT for its television commercials, following Dervla Kirwan,

the Ballykissangel actress, and the comedian, Hugh Laurie. Berry, who

first shot to fame as Simon Wicks in EastEnders during the 80s, will

star in ten spots as part of the ’It’s good to talk’ campaign. The

commercials featuring Berry are expected to hit television screens in

early June. - Marketing



Omnicom has entered discussions with Bozell Jacobs Kenyon and Eckhardt

in the US, sparking renewed rumours that it is considering buying

Bozell.



The discussions come as Bozell executives continue to explore a possible

acquisition by True North Communications, a move which could create

problems with one of Bozell’s major clients, Chrysler. The car company

is reported to feel ’uncomfortable’ about a proposed sale to True North,

whose FCB unit handles the Mazda America account. True North is also

said to be looking at the acquisition of Bates Worldwide, in competition

with others, including WPP. - Adweek and Advertising Age



Jane Asher has been painted with thick melted chocolate for her latest

ad for McVitie’s Homewheat. The pounds 1 million campaign, through Leo

Burnett, is the fourth the actress has done for the brand and the

photograph took two hours of preparation. She is shown in a strapless

chocolate evening gown, complete with chocolate gloves, with the

strapline: ’I love to eat Digestives dressed in thick milk

chocolate.’ - Express



The pop group, Eternal, is to star in a pounds 1 million poster campaign

for the American fashion house, Calvin Klein. The outdoor work, expected

to break later this year, will feature the three female singers wearing

suits after they refused to appear in underwear. - Daily Star



Camelot bosses’ pay rose by two-fifths despite the turnover and profit

from National Lottery ticket sales falling by nearly 10 per cent. The

ten executive and non-executive directors earned a total of pounds 2.32

million last year, compared with pounds 1.67 million the previous year.

Contributions to good causes fell by pounds 143 million. - Marketing

Week



Eric Cantona applied to patent three variations on his name before

announcing his retirement from professional football last week. The

three variants - Cantona, Cantona 7 and ooh ahh Cantona - prevent his

name being used on various printed material as well as most types of

clothing. The applications, which were registered with the British

Patents Office in South Wales, have yet to be approved. - Marketing

Week



David Campbell, vice-president of sales and marketing, Europe, for the

Japanese toy company, Tomy, has left the company following a worldwide

company restructure. Under Tomy Tokyo’s new plans, Campbell’s role will

no longer exist. Campbell, who leaves without a job to go to, turned

down the role of head of UK marketing, despite having worked at Tomy for

almost four years. - General release



Direct Line is challenging banks and building societies to appear on

’live’ ads in a week-long TV campaign through Mortimer Whittaker

O’Sullivan.



First Direct was the first company to take up the challenge on Wednesday

evening, answering questions about mortgages. - General release



Alan Yentob is to be given added responsibility at the BBC following the

departure of Michael Jackson to Channel 4. Yentob will be in charge of

BBC1, BBC2 and digital services and will be the deputy to Will Wyatt,

chief executive of BBC Broadcast. David Docherty, director of strategy

and channel development, is promoted to deputy director of

television.



His replacement is Carolyn Fairbairn who joins from the Downing Street

Policy Unit. - The Guardian.