REVIEW: Marketing and advertising news in the week’s press

Bulmers has appointed Abbott Mead Vickers BBDO to handle its pounds 400,000 advertising business for Woodpecker cider.

Bulmers has appointed Abbott Mead Vickers BBDO to handle its pounds

400,000 advertising business for Woodpecker cider.



The agency pitched against Rainey Kelly Campbell Roalfe and TBWA GGT

Simons Palmer after Grey resigned the business in May. General

release



Marks & Spencer has warned first half profits could be almost 50 per

cent lower than last year. Sales of its autumn/winter fashion

collection, which M&S had hoped would revive its fortunes, have

already suffered from the warm weather in September. General release



The European Commission has reopened an informal investigation into the

Premier League’s pounds 743 million deal to sell television rights to

British Sky Broadcasting and the BBC. The Commission wants to establish

whether the centralised selling of Premier League matches breaks

European Union rules for bidding cartels. Financial Times



Tesco is teaming up with the US book chain, Barnes & Noble, which opened

a superstore in London’s Piccadilly two weeks ago, to launch a rival to

Amazon.com, the world’s largest online bookseller. The new internet

bookstore is expected to offer more than a million titles. General

release



TBWA GGT Simons Palmer has been appointed to handle the pounds 1.2

million advertising for Imax Cinema, the chain of cinemas with giant

wraparound screens. Marketing



The parents of the murdered teenager, Stephen Lawrence, join Ted Heath,

Ken Livingstone, James Dyson, Anita Roddick and Jane Horrocks and a host

of other well-known figures in Euro RSCG Wnek Gosper’s first commercial

for The Independent. The spot also introduces the new endline: ’Great

minds don’t think alike.’ General release



The internet service provider, Freeserve, announced its operating losses

had risen from pounds 810,000 to pounds 5.2 million in the past three

months. Freeserve is signing up 14,000 subscribers a week and now has

more than 1.5 million users. General release



Vauxhall is hoping to boost its ’personality’ with its first corporate

advertising campaign, created by Lowe Howard-Spink. The ad, currently

being tested in the Granada region, promotes Vauxhall’s innovations

since 1981 by following a boy called Patrick from his birth that year.

Marketing



Marks & Spencer has poached Alan McWalter, the marketing director for

Woolworths, to be its group marketing director from the start of next

year. McWalter is the first outsider to be appointed marketing director

at M&S. CampaignLive



Grey London has been appointed to handle the Jockey underwear brand in

the UK. The agency already handles the brand in the US. New work, the

first for the brand in the UK for 20 years, is expected in January.

General release



ITV wants to scrap the legal quotas restricting its broadcasting of

American cartoons. Home-grown dramas and educational documentaries would

be scaled back under proposals to compete with rival satellite networks

by showing more imported animations. The Sunday Times



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).