REVIEW: Marketing and advertising news in the week’s press

Safeway is pulling out of national advertising for the foreseeable future to focus instead on local promotions, dealing a blow to its agencies, Bates UK and Zenith. - Marketing

Safeway is pulling out of national advertising for the foreseeable

future to focus instead on local promotions, dealing a blow to its

agencies, Bates UK and Zenith. - Marketing

Dairy Crest has pulled creative accounts worth pounds 8 million out of

Rainey Kelly Campbell Roalfe/Y&R, claiming client conflict with Danone’s

UK subsidiary. Other agencies are being invited to pitch for the

business. - Marketing Week

Maxim magazine has appointed CMG Communications in New York to launch

its first major ad campaign in the US. The campaign, which launches next

year, will be backed by an estimated dollars 10 million media budget.

Dennis Publishing may also be looking for additional agencies for other

brands. - Adweek

Universal McCann has snatched the pounds 7 million UK media planning and

buying for Cadbury Schweppes’ soft drinks brands from Zenith Media

without a pitch. The account move centralises the business following the

acquisition of Cadbury Schweppes by Coca-Cola last year. - Marketing


The controversial decision to refer the NTL and Cable & Wireless

Communications merger to the Office of Fair Trading was influenced by

political sensitivities over British Sky Broadcasting, according to

government insiders. Stephen Byers, trade and industry secretary, is

understood to want to be seen as even-handed in relation to BSkyB. -

Financial Times is talking to agencies about its advertising arrangements

just four months after appointing M&C Saatchi. - Marketing

CIA Medianetwork has lost the buying and planning for Ericsson’s global

corporate advertising to the Media Edge.The work is thought to be worth

more than pounds 30 million. - Marketing Week

Freeserve is talking to the Scandinavian internet service provider,

Sense, marking its first foray into an overseas market. - The


St Luke’s is launching a management consultancy, St Luke’s Creative

Consultancy, which will advise companies on their communications. -


The discount retailer, Lidl, has handed its advertising account, worth

up to pounds 5 million, to Paradigm, an agency based in South Yorkshire.

- Marketing Week

Unilever’s decision to axe certain brands has prompted a review of media

strategy across its portfolio of companies. Initiative Media, Universal

McCann and MindShare together with Carat, are likely to present early

next year. - Marketing

Banks Hoggins O’Shea FCB is heading a consortium charged with running a

two-year communications programme for Saudi Telecom. The task is thought

to be worth more than pounds 20 million. - General release

BAA has awarded its pounds 3 million retail division account to the

Claydon Heeley agency. - Marketing

Taste tests such as the Pepsi Challenge could be banned under new rules.

Strict criteria on like-for-like comparisons will be introduced in the

Control of Misleading Advertising Regulations due to be introduced on 23

April. - Sunday Express.

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