Review: Marketing and advertising news in the week’s press

The Leo Group and the MacManus Group have finalised their agreement to merge at the holding company level. The move creates a new top-tier global advertising and diversified marketing services company with more than dollars 1.7 billion in annual revenues, temporarily referred to as BDM Inc. Dentsu will take a 20 per cent stake in the first quarter of this year. General release

The Leo Group and the MacManus Group have finalised their agreement

to merge at the holding company level. The move creates a new top-tier

global advertising and diversified marketing services company with more

than dollars 1.7 billion in annual revenues, temporarily referred to as

BDM Inc. Dentsu will take a 20 per cent stake in the first quarter of

this year. General release





Scottish Courage is looking for a new agency for Beck’s beer after

parting with Mountain View. The brewer is thought to be aiming to move

the brand away from its quality import image to compete with the

mainstream lager market. Marketing.





Unicef has shortlisted M&C Saatchi and TBWA GGT Simons Palmer for its

multi-million dollar advertising account, knocking off Bates UK, BMP

DDB, D’Arcy and Leo Burnett. General release





The Institute of Practitioners in Advertising is understood to have

accepted Trinity Mirror’s proposals for advertiser compensation

following the publisher’s admission that three of its titles had

inflated their circulation figures. General release





Pearson has taken advantage of its soaring share price to raise pounds

250 million to channel into expanding its internet business. The

fundraising is thought to be the first time that a large European media

company has used its own equity to raise funds for online ventures.

Financial Times





TBWA GGT Simons Palmer has won ClickMango.com, the natural health

product e-tailer, with a claimed pounds 10 million spend. The agency

beat Rainey Kelly/Y&R, Bartle Bogle Hegarty and Leo Burnett to the task,

which will include TV and press advertising for the April launch.

Marketing Week





Jean-Claude Decaux, the owner and chairman of JCDecaux, has been given a

six-month suspended sentence and a pounds 10,000 fine for his part in a

French corruption scandal. He plans to appeal against the conviction,

which is for collusion after taking a contract from a corrupt

politician. Marketing Week





KFC is to up the stakes in its bid to compete with Burger King and

McDonald’s by increasing its adspend by more than a third, to pounds

16.5 million. It aims to open around 50 new outlets each year over the

next ten years. Marketing Week





Milk Tray’s man in black has been revived as a sensitive, Hugh Grant

lookalike, who uses brains rather than brawn to get his girl. The man in

black was scrapped for being too old-fashioned. General release





Quip, the BT part-owned web-based phone company, has appointed

Barraclough Hall Woolston Gray to its pounds 2 million launch

advertising campaign.



Quip intends to sign affinity deals with partner companies offering free

internet access when money is spent through the company. General

release





RHM has shortlisted the Advertising Brassiere, Saatchi & Saatchi and

TBWA GGT Simons Palmer for its Robertson’s jam account. Marketing





The Times is launching a pounds 2 million rebranding campaign through

Rainey Kelly/Y&R, aiming to drive circulation to above the one million

mark over the next three years. General

release.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).