REVIEW: Marketing and advertising news in the week’s press

The ITC has admitted that consolidation among the remaining ITV companies is inevitable and has hinted that it may bend the rules for the proposed merger of Carlton Communications and United News & Media. At present, no company can account for more than 25 per cent of the total TV advertising market, but the merged company would have 35 per cent. - General release

The ITC has admitted that consolidation among the remaining ITV

companies is inevitable and has hinted that it may bend the rules for

the proposed merger of Carlton Communications and United News & Media.

At present, no company can account for more than 25 per cent of the

total TV advertising market, but the merged company would have 35 per

cent. - General release





The auction has begun for the next set of broadcasting rights for

football’s Premier League. The League’s chief executive, Richard

Scudamore, will meet with 20 club chairmen to outline the tender

document being sent to broadcasters. - General release





Scottish Power is consolidating its entire pounds 20 million media

account into Starcom Motive after a three-way pitch involving CIA

Medianetwork and the incumbent, Feather Brooksbank. - General

release





The ITC has slammed the Department of Health for making misleading

claims over nurses’ pay levels in its recruitment ads. The DoH has

changed the wording of a Saatchi & Saatchi TV spot which included the

line ’an average full-time qualified nurse earns more than pounds 20,000

a year’ after the ITC received more than 120 complaints from members of

the nursing profession. - Marketing Week





Bartle Bogle Hegarty has won the pounds 10 million advertising account

for Blackstar, the internet video sales specialist. Sales through the

site hit pounds 1 million for March and the company aims to achieve

pounds 20 million in sales this year with the help of an increased

adspend. - General release





The Edinburgh-based Leith Agency is setting up alliances with Havas

agencies across Europe to handle Honda Motor Europe’s pounds 40 million

southern region advertising business. - Marketing Week





The RAC has appointed WWAV Rapp Collins to handle its direct marketing

business, which was previously held by Lowe Direct. - General

release





Lowe Lintas & Partners Worldwide has extended its international agency

network after its parent company IPG bought a 20 per cent stake in

Japan’s fifth largest ad agency, Daiko. - General release





TBWA GGT Simons Palmer has been awarded the pounds 3 million account for

the launch of the online trading market, Worldoftraining.com. New PHD

has been appointed to handle media. - General release





Hooper Galton has won the pounds 2.5 million Discovery channel account

after a four-way pitch that included Miles Calcraft Briginshaw Duffy,

Mustoe Merriman Herring Levy and Walsh Trott Chick Smith. The incumbent

Bates did not re-pitch. The decision follows the appointment of Lizzie

Palmer, the former Capital Radio marketing director, to acting

vice-president of marketing at Discovery Networks Europe. - Marketing

Week





The chief executive of Publicis, Richard Hytner, has turned down an

invitation by ITV to apply for the chief executive post. - Marketing

Week





Yes Television, which offers video-on-demand and digital television

services, is to raise about pounds 193 million when it floats on the

London Stock Exchange on 17 April. - Financial Times.