REVIEW: Marketing and advertising news in the week’s press

Delta is to review its dollars 100 million global media account after handing its international creative account to Leo Burnett. The incumbent on the account is Zenith Media Services, and it is believed that Burnett’s sister media agency, Starcom, and Western Initiative Media Worldwide will be invited to pitch. Advertising Age

Delta is to review its dollars 100 million global media account

after handing its international creative account to Leo Burnett. The

incumbent on the account is Zenith Media Services, and it is believed

that Burnett’s sister media agency, Starcom, and Western Initiative

Media Worldwide will be invited to pitch. Advertising Age



Bass Brewers is seeking an agency to handle its pounds 10 million

Worthington beer brand. The account will leave WCRS, which also handles

Carling. The move is part of Bass’s change in strategy which is designed

to keep each of its five key brands in separate agencies. General

release



Carol Smillie, presenter of BBC1’s Changing Rooms, and her co-star,

Andrew Kane, are suing DFS, the giant furniture company, for pounds

100,000 because they claim their names were used in the March edition of

DFS’s magazine, Sofastyle, without their permission. The Sun



The Ogilvy Group has scooped the media and creative account for the

German software manufacturer, SAP, worth pounds 62 million. The account

was previously held by several agencies, including Arnold Communications

in the US. Marketing Week



The Advertising Brasserie has won the pounds 2.5 million Ronseal

account, but will keep the product’s famous strapline: ’It does exactly

what it says on the tin.’ The Brasserie won the account following a

pitch against the incumbent, Griffin Bacal, and Banks Hoggins O’Shea

FCB, FCA!, Roose & Partners and BMP4. Marketing Week



Levi’s US agency, TBWA/Chiat/Day, has recruited Chuck McBride, creative

director on Nike at Wieden & Kennedy, to attempt to rescue the troubled

jeans brand. McBride will relocate to the agency’s San Francisco office

to head the creative on the account. Advertising Age



Ferrero Rocher is to abandon its famous ’ambassador’s party’ reception

ads when it breaks a new pounds 2.5 million campaign at the end of this

month.



Banks Hoggins O’Shea FCB has won the creative assignment. Media will be

handled by Media Initiatives. General release



United Biscuits is in talks with several companies which could result in

its takeover. The makers of McVitie’s biscuits, Jaffa Cakes and Hula

Hoops has suffered an 80 per cent decline in the value of its shares

over the past decade. The company has faced increasing pressure from

supermarkets to reduce its prices. Financial Times



Procter & Gamble, is to poised to sue the former managing director of

P&G Germany for haircare, Paul Stoneham. It wants to prevent him from

becoming president of the rival company, Alberto-Culver

International.



P&G says that Stoneham signed an agreement not to work for a competing

company. Marketing Week



The Co-operative Wholesale Society and the Co-operative Retail Society

are reviewing their agencies after centralising their marketing earlier

this year. The incumbent agencies, Partners BDDH, which works on CWS,

and Duckworth Finn Grubb Waters, which works on CRS, will pitch against

each other for the combined account. General release.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).