REVIEW: Marketing and advertising news in the week’s press

Procter & Gamble shares plummeted 31 per cent on the New York Stock Exchange following a second-half profit warning in which P&G said it expects third-quarter earnings to be down 10 per cent. Its market capitalisation has fallen to dollars 75 billion, half the size it was two months ago. - Wall Street Journal

Procter & Gamble shares plummeted 31 per cent on the New York Stock

Exchange following a second-half profit warning in which P&G said it

expects third-quarter earnings to be down 10 per cent. Its market

capitalisation has fallen to dollars 75 billion, half the size it was

two months ago. - Wall Street Journal





Peugeot and Citroen have confirmed a review of their combined pounds 90

million media business, which is handled by Initiative Media. A decision

will be made in June. - General release





Havas Advertising announced a net profit of 56.1 million Euros for 1999,

up 23 per cent on 1998. The year saw Havas win new business from Airtel,

Virgin Atlantic and Sky TV, among others. - CampaignLive





John Ayling and Associates has picked up the pounds 8 million media

planning and buying account for the department store chain Allders. The

win follows a three-way pitch against BJK&E and Feather Brooksbank. -

Marketing Week





BSkyB has spent pounds 40 million on a 9.9 per cent stake in Chelsea

Village, the company that owns Chelsea Football Club. - General

release





Rupert Murdoch has opened negotiations with Bill Gates about Microsoft

taking a stake in News Corp’s satellite broadcasting assets. Microsoft

had earlier announced a deal with News Corp’s pay-TV arm NDS that will

allow co-operation over internet TV services. - The Independent





Media buying group Aegis has joined with global private equity firm

Warburg Pincus to form Everger, a separate company that will provide

early private equity for e-marketing companies. - Financial Times





The Radio One DJ Zoe Ball has signed up to star in the third instalment

of One2One’s Welcome 2 Your World TV campaign. The ad, through Bartle

Bogle Hegarty, will feature Zoe’s TV presenter father, Johnny Ball.

- General release





The world’s largest interactive TV provider, Open, has announced plans

to double its broadcast capacity. The group, launched by British

Interactive Broadcasting in October, provides access to 2.6 million UK

households. - General release





Nissan has withdrawn a press ad for its Terrano II off-road vehicle

after receiving a complaint from Southwark Council. The ad, by TBWA GGT

Simons Palmer, described Peckham as one of the most inhospitable places

on earth. - Marketing Week





The mobile phone operator Orange is sponsoring the Arrows Formula One

team in a pounds 70 million, three-year global deal. The terms of the

agreement include car branding, title sponsorship and hospitality

activities and position Orange as the team’s official communications

supplier. - General release





Halifax has appointed CIA Medianetwork to the pounds 15 million launch

account for its internet bank, IF.com. - Marketing Week





InsuranceWide.com, the UK’s first multi-product insurance website, has

appointed FCA! and Optimedia to its pounds 5 million business. Optimedia

will handle media buying, while FCA! will run the creative account.

- Marketing Week.



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