REVIEW: Marketing and advertising news in the week’s press

Excite Europe, the portal and internet service provider, has appointed Bartle Bogle Hegarty to its pounds 10 million advertising account. Excite Europe previously used creative from Lowe Lintas & Partners. - General release

Excite Europe, the portal and internet service provider, has

appointed Bartle Bogle Hegarty to its pounds 10 million advertising

account. Excite Europe previously used creative from Lowe Lintas &

Partners. - General release





Marks & Spencer has appointed Linda Shepherd as the head of food

marketing following a shake-up of the retailer’s operations. Shepherd

will work with Fiona Moore, the head of product direction, to identify

gaps in M&S foods. - Marketing Week





Palm Computing, the handheld computers company recently spun off by

3Com, is reviewing its pounds 18 million global creative account out of

FCB Worldwide. Palm began drawing up a shortlist following the

appointment of FCB by the rival computing company Compaq. - General

release





Delaney Lund Knox Warren has won the Depart-ment of Social Security’s

pounds 5 million pensions account after seeing off competition from Lowe

Lintas & Partners, D’Arcy and TBWA GGT Simons Palmer. BJK&E has won the

DSS media planning account. - General release





Grey has parted company with the men’s fashion brand Ben Sherman after

handling its pounds 2 million creative account for four years. -

Marketing Week





IPC has realigned its magazine portfolio, moving Amateur Gardening, Your

Garden and New Eden from IPC Country & Leisure Media to the Home

Interest group on the South Bank. Rugby World, Golf Monthly, Women &

Golf, Shoot!, World Soccer and Soccerstars will also move from IPC Music

& Sport to Country & Leisure Media. - General release





The Advertising Standards Authority has slammed Iceland for exaggerating

public fears about genetically modified food and asked the supermarket

group to change a leaflet for its own-label range. Tesco also came under

fire for making misleading statements in its brochure. - General

release





Silentnight Beds, the UK’s largest bed manufacturer, is launching a

pitch for its media account amid plans to increase its advertising spend

from less than pounds 1 million to pounds 8 million. Mortimer Whittaker

O’Sullivan has been appointed to handle the creative account. -

Marketing Week





Sue Farr, the director of marketing and communications at the BBC, has

confirmed she is leaving the corporation at the end of May. The move

follows a restructure which put Matthew Bannister at the head of a new

marketing division. - General release





The Wall Street Journal has taken a stake in a new financial website

created by two journalists from its arch-rival, the Financial Times.

Breaking Views.com was set up in December by Jonathan Ford and Hugo

Dixon, the former editor of the FT’s Lex column. The site will provide a

daily financial comment column for the WSJ’s European edition and

website. - Business Day





The WPP Group has banded together with Deloitte Consulting and

BroadVision to launch Round-arch, a consultancy aiming to fuse brand

expertise with technology and help in building e-commerce capability in

business-to-business and business-to-consumer operations. - General

release.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).