Coca-Cola has promoted two key marketing executives days before the
company is due to unveil a new marketing initiative. Charles Frenette,
the chief marketing officer, is now the president of The Greater Europe
Group. Stephen Jones, president of Minute Maid, will succeed Frenette.
Procter & Gamble has dropped Zenith Media in China and hired Starcom and
MediaVest - one of the first fruits of the merger of the agencies’
parent companies, Leo Burnett and MacManus, with Dentsu to form BDM.
Wall Street Journal
Mother has won the Typhoo advertising account after a four-way pitch
against St Luke’s, TBWA and the incumbent, Delaney Lund Knox Warren. The
move is part of a drive to make Typhoo Britain’s favourite tea. It
follows the launch of the ’t.fresh’ concept inside the Millennium Dome.
Letsbuyit.com has handed Abbott Mead Vickers BBDO its dollars 100
million worldwide advertising business after a three-way pitch against
BMP DDB and Ogilvy & Mather. Some pounds 25 million will be spent in
Tony Anderson, the marketing director of EasyJet’s parent company,
EasyGroup, has been poached by Egg to shore up its presence in the
e-tail sector. He has been given a remit to establish the brand as a
one-stop online shop for financial and non-financial products.
BBC1 recorded its lowest-ever performance for the second year running in
1999 as part of a trend which reveals that the first year of digital
broadcasting hit audiences for all the main channels. The Guardian
Talk Radio will relaunch next week as talkSPORT - the culmination of its
increasing focus on sport since Kelvin MacKenzie bought the station.
The move aims to reverse declining listening figures by gaining the
lucrative young male market. Rainey Kelly/Y&R will handle the relaunch.
Carlsberg has signed a pounds 5 million deal to be the official sponsor
of ITV’s Euro 2000 coverage. The deal supports the company’s
international sponsorship rights to the event and its official
association with the England team. General release
The AA’s group marketing director, Bob Sinclair, is to leave the company
after 27 years after Centrica, its new owner, implemented a new
marketing structure. Marketing Week
The UK telecoms operator, First Telecom, is looking for a pan-European
advertising agency to work on a corporate branding project. Walsh Trott
Chick Smith will retain the account in the UK. Marketing
The BBC has appointed a head of strategic marketing for the BBC’s
Nations and Regions. Ruth Fisher will join from the Whitbread Beer
company where she was the brand marketing director. She will report to
Sue Farr, the BBC Public Service marketing director. General release
Future Network has bought four magazines and three websites from Dennis
Publishing. Hi-Fi Choice, Home Entertainment, Classic Rock and Metal
Hammer will swell Future’s portfolio to 116 titles worldwide. Financial