REVIEW: Marketing and advertising news in the week’s press

Coca-Cola has promoted two key marketing executives days before the company is due to unveil a new marketing initiative. Charles Frenette, the chief marketing officer, is now the president of The Greater Europe Group. Stephen Jones, president of Minute Maid, will succeed Frenette. Adweek

Coca-Cola has promoted two key marketing executives days before the

company is due to unveil a new marketing initiative. Charles Frenette,

the chief marketing officer, is now the president of The Greater Europe

Group. Stephen Jones, president of Minute Maid, will succeed Frenette.

Adweek





Procter & Gamble has dropped Zenith Media in China and hired Starcom and

MediaVest - one of the first fruits of the merger of the agencies’

parent companies, Leo Burnett and MacManus, with Dentsu to form BDM.

Wall Street Journal





Mother has won the Typhoo advertising account after a four-way pitch

against St Luke’s, TBWA and the incumbent, Delaney Lund Knox Warren. The

move is part of a drive to make Typhoo Britain’s favourite tea. It

follows the launch of the ’t.fresh’ concept inside the Millennium Dome.

General release





Letsbuyit.com has handed Abbott Mead Vickers BBDO its dollars 100

million worldwide advertising business after a three-way pitch against

BMP DDB and Ogilvy & Mather. Some pounds 25 million will be spent in

Europe. CampaignLive





Tony Anderson, the marketing director of EasyJet’s parent company,

EasyGroup, has been poached by Egg to shore up its presence in the

e-tail sector. He has been given a remit to establish the brand as a

one-stop online shop for financial and non-financial products.

Marketing





BBC1 recorded its lowest-ever performance for the second year running in

1999 as part of a trend which reveals that the first year of digital

broadcasting hit audiences for all the main channels. The Guardian





Talk Radio will relaunch next week as talkSPORT - the culmination of its

increasing focus on sport since Kelvin MacKenzie bought the station.



The move aims to reverse declining listening figures by gaining the

lucrative young male market. Rainey Kelly/Y&R will handle the relaunch.

General release





Carlsberg has signed a pounds 5 million deal to be the official sponsor

of ITV’s Euro 2000 coverage. The deal supports the company’s

international sponsorship rights to the event and its official

association with the England team. General release





The AA’s group marketing director, Bob Sinclair, is to leave the company

after 27 years after Centrica, its new owner, implemented a new

marketing structure. Marketing Week





The UK telecoms operator, First Telecom, is looking for a pan-European

advertising agency to work on a corporate branding project. Walsh Trott

Chick Smith will retain the account in the UK. Marketing





The BBC has appointed a head of strategic marketing for the BBC’s

Nations and Regions. Ruth Fisher will join from the Whitbread Beer

company where she was the brand marketing director. She will report to

Sue Farr, the BBC Public Service marketing director. General release





Future Network has bought four magazines and three websites from Dennis

Publishing. Hi-Fi Choice, Home Entertainment, Classic Rock and Metal

Hammer will swell Future’s portfolio to 116 titles worldwide. Financial

Times



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).