REVIEW: Marketing and advertising news in the week’s press

Cinzano is reviewing its creative account across Europe following its acquisition by the Monaco-based drinks giant, Campari International. Cinzano will be heavily marketed across Europe as it battles with its rival, Martini. Marketing Week

Cinzano is reviewing its creative account across Europe following

its acquisition by the Monaco-based drinks giant, Campari International.

Cinzano will be heavily marketed across Europe as it battles with its

rival, Martini. Marketing Week



The mobile phone retailer, Carphone Warehouse, has hired Phil Brisk, a

partner at the Drayton Bird marketing consultancy, and Adrian Rowbotham,

founder of Adrian Rowbotham Films, to work on its Christmas TV

advertising, following the resignation of the account last month by

Rainey Kelly Campbell Roalfe/Y&R. Marketing Week



Norwich Union, which split with Saatchi & Saatchi last week, has

shortlisted CDP, BMP DDB, Mustoe Merriman Herring Levy and Duckworth

Finn Grubb Waters to pitch for its pounds 13 million insurance

advertising account. Pitches will take place in mid-November. General

release



Adidas’s head of communications, Rod Connors, has moved to arch-rival,

Nike, to head up its UK marketing department. Dermot Cleary, Nike’s UK

marketing director, is being promoted to a senior role within Europe and

Connors will take on responsibility for all of Nike’s advertising and

marketing initiatives in the UK. General release



Carat is reported to be in talks with the Scottish media agency, Feather

Brooksbank, about a possible alliance. A deal would give Feather

Brooksbank access to a network. For Carat, it would provide a firm

foothold in Scotland. Both agencies deny conversations are taking place.

Marketing Week



The burger chain, Wimpy, is creating a fast food chicken brand, Dr

Beaks, that will go head to head against Kentucky Fried Chicken. Three

Dr Beaks outlets will open over the next three months in the UK and a

further 100 franchised outlets are planned during the next five years.

Marketing



The Portman Group, which promotes sensible drinking habits, is to use

top footballers in its anti-drinking campaign, which will take up the

majority of its pounds 2 million ad budget. The campaign encourages

drinkers to make sure they have a designated driver to take them home.

Marketing Week



Bruce Steinberg, general manager of BSkyB’s Sky Networks, has resigned

to pursue other opportunities. However, he will remain a consultant to

the media group. General release



WPP Group has bought the Brand Union, parent company of the identity

specialist, Lambie-Nairn, famous for its BBC1 and BBC2 idents. The

purchase also includes the branding and packaging consultancy, Tutssels,

and the production company, The Clinic. General release



Jason Smith has been appointed as sales director of Trinity Mirror’s

new-media operations. Smith joins from Virgin Net where he was the sales

manager for two years. He will report to David Clarke, managing director

of new media and interactive services across the entire group. General

release



PepsiCo is launching a range of branded clothing aimed at the youth

market. Coca-Cola has already launched a similar range. The clothes will

be sold through high street retailers. Marketing.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).