REVIEW: Marketing and advertising news in the week’s press

BDM, the global marketing giant formed by Dentsu’s 20 per cent stake in the merged Leo Group and MacManus Group, has changed its name to the B COM3 Group. The new entity will set about an aggressive acquisition strategy to take on its larger global rivals. - General release

BDM, the global marketing giant formed by Dentsu’s 20 per cent

stake in the merged Leo Group and MacManus Group, has changed its name

to the B COM3 Group. The new entity will set about an aggressive

acquisition strategy to take on its larger global rivals. - General

release





Citibank is understood to be talking to ad agencies in the US about its

dollars 500 million global account held byYoung & Rubicam. - Advertising

Age





Pfizer has appointed McCann-Erickson to work on the pan-European

advertising for its anti-impotence remedy, Viagra. McCanns pitched

against Saatchi & Saatchi and Publicis. - General release





Ananova, the Press Association’s internet and new-media business, is

using the AAR to co-ordinate pitches for an advertising, media planning

and buying agency for its account, estimated at pounds 10 million. The

media shortlist includes Starcom Motive, Western and Michaelides &

Bednash. - Marketing





Phil Plowman, Holsten’s head of global marketing, is leaving to head

global marketing for Pilsner Urqell International only a week after

calling a review of the Holsten Pils ad account. Holsten’s managing

director, Jeremy Main, and Amy Edge, the marketing controller, will

oversee the review. - Marketing





Smile, the Co-operative Bank’s online arm, has shortlisted Abbott Mead

Vickers BBDO, Rainey Kelly Campbell Roalfe/Y&R and Farm for its pounds 8

million advertising account. The incumbent, Partners BDDH, is not

repitching. - Marketing Week





Tony Scouller, the former marketing director of United Distillers &

Vintners, has come out of retirement to head First Drinks’ marketing.

Scouller was persuaded to join by the new managing director, Chris

Mason, and will have responsibility for brands such as Stolichnaya vodka

and Glenfiddich whisky. - Marketing Week





Rupert Howell, the chairman of HHCL & Partners, has been attacked by the

Independent Television Commission for claiming that the Tango ad being

taken off air was an example of how self-regulation works. The ITC said

that it suspended the ad which was seen to condone bullying. - Marketing

Week





M&C Saatchi has won its first project from Unilever, to develop the

Myhome brand, a home cleaning and laundry service on test in South-west

London. A Unilever spokesperson denied the agency was being added to its

roster. - Marketing Week





Reckitt Benckiser has shortlisted the Media Edge and Mediapolis, OMD UK

and Universal McCann to pitch for its centralised pounds 27 million UK

media planning and buying account. - Marketing Week





IPC has confirmed that Tim Southwell, the editor of Loaded, has left the

company. A statement said that, as a 35-year-old family man, he ’is not

the Loaded lad he was’. - General release





Scottish Radio Holdings has admitted that it is preparing an offer for

Border TV, one of only two independent TV companies in Britain. Talks

between the two faltered two years ago and Border’s chief executive,

Paul Corley, has expressed surprise at the new overtures. - The

Guardian.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).