REVIEW: Marketing and advertising news in the week’s press

The Euro 2000 football championship, which is being held in the Benelux countries next year, has appointed HHCL & Partners to promote the event and its sponsors, which include Coca-Cola, Carlsberg and Mastercard. The Euro 96 championship was promoted by CDP. - General release

The Euro 2000 football championship, which is being held in the

Benelux countries next year, has appointed HHCL & Partners to promote

the event and its sponsors, which include Coca-Cola, Carlsberg and

Mastercard. The Euro 96 championship was promoted by CDP. - General

release



Bartle Bogle Hegarty has beaten Saatchi & Saatchi to the pounds 2

million launch of Ready2.com, the fashion and lifestyle internet service

founded by Susannah Constantine and Trinny Woodall. - General

release



Laura Ashley has parted company with WCRS, the agency it appointed in

February, and has handed its pounds 1 million relaunch account to

Interbrand Newell & Sorrell. - Marketing



Vauxhall, the UK’s third biggest advertiser, is testing a telemarketing

initiative as it shifts more of its pounds 88 million budget towards

below-the-line marketing in a bid to boost margins. - Marketing



Payment by results will account for 75 per cent of advertising agency

contracts within five years, according to a report by the Incorporated

Society of British Advertisers. PBR is growing by 20 per cent a year for

creative accounts and 28 per cent for media agreements. - Marketing

Week



McCann-Erickson is creating a campaign for Coke Classic that is expected

to air in the US later this year. The commercials will mark the agency’s

first image work for the brand in the US for almost a decade. -

Adweek



Unilever is expected to review all or part of its dollars 700 million US

media account within the next month. The company’s dollars 30 million

Canadian media account is already under review. - Advertising Age



Kevin Hand, the group chief executive of Emap, is the new deputy

chairman and chairman-elect of the Periodical Publishers Association. He

will succeed Sally Cartwright, the publishing director of Hello! -

General release



Orange is poised to sue its mobile phone rival, One2One, over an

advertising campaign that claims One2One covers 97 per cent of the

population and that 99 per cent of calls made on the network are

connected. Orange claims that the data excludes areas where it does not

have coverage and ignores calls which are subsequently cut off. One2One

denies the claims. - The Sunday Telegraph



Management Today has announced the shortlist for its survey of Britain’s

most admired company. The four contenders are Virgin, BP Amoco,

Kingfisher and Lloyds TSB. - General release



The BBC licence fee is set to rise as the Government abandons plans for

an additional pounds 24 annual charge for digital television. - The

Sunday Times



Rainey Kelly Campbell Roalfe/Y&R has been appointed by Virgin Rail to

advertise its online booking service, thetrainline.com. - General

release



Sue Farr, the director of public service marketing at the BBC, has been

appointed chairman of the Marketing Society of Great Britain. She

succeeds Jan Hall, a senior partner at the recruitment consultant,

Spencer Stuart. - General release.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).