REVIEW: Marketing and advertising news in the week’s press

Peter Littlewood, a senior British Mars marketer working in the US, has emerged as a strong candidate on the shortlist for the ITV Network Centre’s chief executive role left vacant by Richard Eyre. ITV insiders say New PHD’s David Pattison and MindShare’s Dominic Proctor are still in the frame but ITV is also trawling the market. - General release

Peter Littlewood, a senior British Mars marketer working in the US,

has emerged as a strong candidate on the shortlist for the ITV Network

Centre’s chief executive role left vacant by Richard Eyre. ITV insiders

say New PHD’s David Pattison and MindShare’s Dominic Proctor are still

in the frame but ITV is also trawling the market. - General release





Granada and Carlton Communications are said to be at odds over a

possible pounds 2 billion flotation of their joint venture ONdigital.

Carlton is said to be encouraging Morgan Stanley Dean Witter to go

ahead, but Granada is denying that any bank is advising shareholders. -

Financial Times





The Independent News and Media Group, owner of The Independent, will pay

Trinity Mirror pounds 300 million for the Belfast Telegraph. Tony

O’Reilly, the group’s owner, has attempted to allay Unionist fears that

the editorial bias will alter. - General release





Motorola is said to be talking to OgilvyOne and McCann-Erickson in the

US about an e-commerce assignment. McCann New York is the incumbent on

the dollars 100 million global account. - Adweek





Border Television’s attempt to stave off a hostile bid from Scottish

Radio Holdings is likely to lead to a bidding war. Capital Radio,

Chrysalis and Scottish Media Group - the new owners of Ginger Media

Group - have shown an interest. - Financial Times





Iceland is rebranding its 660-strong chain of supermarkets to

Iceland.co.uk in a bid to highlight the links between the high street

stores and the fast-growing online shopping service. The chief

executive, Malcolm Walker, explained that even the most ’boring’

advisers voted in favour. - General release





The Levi’s UK marketing chief behind the Flat Eric campaign, Mannelisa

Mavuso, is leaving to join an unidentified clothing company. Suzanne

Gallagher, the merchandising manager, will take over the role. -

Marketing





Trinity Media has vowed to invest pounds 150 million over three years in

a network of national and local websites. The company will use content

from its stable of newspapers on the back of its internet service

provider and portal, ic24. - General release





Carlton Interactive has poached The Independent’s marketing director,

Duncan Eaton, to take up the same role at the internet arm of Carlton

Communications. He will work closely with the directors of Carlton’s

consumer websites. - General release





Greg Dyke, the new director-general of the BBC, is expected to axe an

entire level of management, dismantling the complicated structure

instigated by his predecessor John Birt. A likely victim is Alan Yentob,

the director of television. - Broadcast





General Motors’ US-based vice-president of advertising and corporate

marketing, Phil Guarascio, has retired following ill health. His role

will be taken on by John Middlebrook, who will continue as

vice-president and general manager of the Chevrolet division. -

Adweek





Marks & Spencer will this week unveil a new brand identity developed by

Interbrand Newell & Sorrell in a bid to revive its fortunes. -

Marketing.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).