Review: Marketing and advertising news in the week’s press

Unilever is scrapping 25,000 jobs in a pounds 3 billion global restructuring operation. It said the move would allow it to invest pounds 1 billion over five years in extra marketing for 400 of its top brands. Most of the lost jobs will be in Europe and the US. General release

Unilever is scrapping 25,000 jobs in a pounds 3 billion global

restructuring operation. It said the move would allow it to invest

pounds 1 billion over five years in extra marketing for 400 of its top

brands. Most of the lost jobs will be in Europe and the US. General

release





The domestic appliance manufacturer, Dyson, is seeking an advertising

agency for the first time following the departure of the creative

independent, Tony Muranka. Dyson spends about pounds 3 million a year on

press and TV ads. General release





Omnicom has announced a net income of dollars 119.9 million for the

fourth quarter of last year, an increase of 41 per cent from 1998.

Global revenues for the group amounted to dollars 1.5 billion. General

release





NCR Corporation has hired J. Walter Thompson for a pounds 22 million

global ad campaign. The US cash till and ATM manufacturer is keen to

promote its data warehousing technology as a useful tool for dotcoms.

General release





The former Ammirati Puris Lintas chairman, Martin Puris, is forming an

internet incubator, New Things LLC, to invest in start-up companies.



It will provide capital and technical expertise in exchange for stakes

in the companies. Advertising Age





Levi Strauss has disclosed a 14 per cent slump in annual sales to

dollars 5.14 billion. The new chief executive, Philip Marineau,

announced plans to rein in e-commerce activities and said that the

company’s advertising had focused too much on ’being hip and cool’.

General release





Freeserve, Britain’s biggest internet company, will launch a development

company for European dotcoms in association with the American venture

capital house, Providence Equity Partners. ThinkVentures will provide

web start-ups with capital backup. The Sunday Times





The ASA has reprimanded Teletext after one of the company’s billboards,

showing a dentist daydreaming on the job, appeared outside a Birmingham

dental hospital. The Guardian





Campbell’s Soup has reported that sales of its iconic red and white

condensed soup cans are still falling, despite a group rebound in

earnings.



Campbell’s redesigned the labels for the first time in a century last

year. Financial Times





The radio group, GWR, plans to spend pounds 6.5 million building an

internet-related business. The project, Ecast Ventures, will include a

network of locally orientated websites, a radio entertainment portal and

an internet investment arm. Financial Times





Cable & Wireless Communications and Procter & Gamble have announced

joint research into interactive television’s marketing potential. The

project will explore how viewers in Manchester have responded to TV

internet sites, e-mail and interactive TV. General release





The BBC is rebranding GLR as London Live 94.9 on 27 March. The move

forms part of the BBC’s pounds 15.5 million investment in London Live, a

tri-media service spanning radio, online media and television. Lambie

Nairn is creating branding for the project. Marketing



The Irish Tourist Board is seeking agencies for a branding campaign

thought to be worth around pounds 2 million. Incumbent Peter Owens DDB,

part of the BMP DDB network, will repitch. Marketing.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).