REVIEW: Marketing and advertising news in the week’s press

The Independent Television Commission has given ITV a month to deliver a final plan to win back news audiences after rejecting the broadcaster’s latest proposal. General release

The Independent Television Commission has given ITV a month to

deliver a final plan to win back news audiences after rejecting the

broadcaster’s latest proposal. General release





Yes Television, the video-on-demand operator, is looking to raise

private investment to fund the roll-out of its video and digital TV

platform after cancelling its pounds 560 million flotation. General

release





Carlton Communications has bought Screenvision, the top-ranked cinema

advertising company in the US, for pounds 63 million, ahead of its

planned merger with United News & Media. General release





The UK sportswear company Umbro has appointed Fallon to handle its

advertising business as part of marketing director Shay Boyd’s plans to

move away from local agencies. Umbro, which is sponsoring the England

football team at the Euro 2000 championships next month, is expected to

increase its advertising spend. General release





talkSPORT has parted company with its agency, Rainey Kelly Campbell

Roafle/Y&R. Six agencies are believed to be pitching for the pounds 6

million account. Carat handles the media. Marketing Week





BMP DDB and OMD, the creative and media agencies of record for Boo.com,

are understood to be among the creditors of the collapsed online fashion

retailer. Other agencies thought to be owed money are Quantum, the

online agency that bought and planned the online advertising for

Boo.com, and Hyperlink Marketing, which designs, builds and markets

websites. General release





Walker Media has won the media buying account to launch the Guardian

Media Group’s online employment network, Workthing.com. The head of

marketing at the Guardian Media Group, Niall Murdoch, is drawing up a

shortlist for the creative account. Marketing Week





Mars is understood to have asked the incumbent, Concord, to repitch for

its combined pounds 12.3 million outdoor buying business alongside the

outdoor specialists Posterscope and Portland. The review follows Mars’

decision to hand its centralised pounds 85 million media buying account

to Zenith Media in September 1999. Marketing Week





The Government is considering plans to change media legislation in a

move that could eventually lead to single ownership of ITV. Under the

plans being considered by ministers, ownership of television channels

could eventually be governed by general competition laws, with the

existing regulatory bodies being abolished. Financial Times





News International has replaced the News of the World editor, Phil Hall,

with Rebekah Wade, at present the deputy editor of The Sun. The company

is understood to feel the newspaper’s sex-and-celebrities formula is out

of date. General release





Abbott Mead Vickers BBDO has scooped the pounds 10 million advertising

account for Beautyspy, a new internet, retail and mail-order cosmetics

company expected to launch its website in the UK and Germany in June.

AMV will create a print campaign to run across both countries in

October. New PHD is to handle the media. Marketing Week.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).