REVIEW: Marketing and advertising news in the week’s press

Smile.co.uk, the internet bank owned by the Co-operative Bank, has hired the start-up agency Farm to manage its advertising. Farm, which was launched last year by a team including the former political lobbyist Derek Draper, pitched against Abbott Mead Vickers BBDO and Rainey Kelly Campbell Roalfe/Y&R to win the account. General release

Smile.co.uk, the internet bank owned by the Co-operative Bank, has

hired the start-up agency Farm to manage its advertising. Farm, which

was launched last year by a team including the former political lobbyist

Derek Draper, pitched against Abbott Mead Vickers BBDO and Rainey Kelly

Campbell Roalfe/Y&R to win the account. General release





ITV has been given until 18 May to come up with proposals to deal with

the falling audience for evening news programmes since the axing of News

at Ten. The Independent Television Commission issued the ultimatum this

week after revealing that ITV’s evening news audience had fallen by 13.9

per cent since March. General release





Hollinger International, the newspaper group controlled by Conrad Black,

the owner of The Daily Telegraph, is putting most of its small local

newspapers in North America up for sale in an attempt to bolster its

share price. Financial Times





Air Miles, the British Airways loyalty scheme, has appointed TBWA GGT

Simons Palmer to handle its pounds 5 million advertising account. TBWA

beat HHCL & Partners in a final shoot-out for the business after the

former incumbent Bartle Bogle Hegarty resigned the account. General

release





Mike Soutar, the editor-in-chief of Maxim in the US, is returning to

this country to become the managing director of IPC’s music & sport

division. His brief will cover titles such as Loaded, NME and Later, as

well as online brands such as nme.co and uploaded.com. General

release





The Cuban photographer who took the famous whimsical shot of Che Guevara

that has adorned T-shirts and students’ walls the world over is

reportedly suing Lowe Howard-Spink over the use of the photo in a

campaign for Smirnoff. The Mail on Sunday





News Network, the new-media arm of News International, has appointed

Tony Hall as the marketing director. Hall, who brings 20 years

experience with brands such as Del Monte, Duracell and Philips, has also

co-founded a marketing consultancy dealing with digital convergence.

General release





The IPA director-general, Nick Phillips, has been appointed acting

chairman of BARB. Phillips, whose industry experience spans a variety of

roles at Granada, Beecham Products and the advertiser trade body ISBA,

will take on the responsibilities of the late Sir Giles Shaw. General

release





Procter & Gamble has announced an 11 per cent drop in like-for-like

earnings to dollars 753 million for the first quarter of 2000. The

household goods giant ascribed the results to increased costs. General

release





British Airways has turned to Rod Eddington, the chairman of the

Australian airline Ansett, to help restore its fortunes. Eddington, who

is also an executive of News Corporation, will take up his new role as

chief executive on 1 May. General release





Sony is in talks to take a significant stake in Fuji TV, one of Japan’s

five national networks, in a deal that is likely to shake up Japan’s

closed broadcasting industry and herald the convergence of broadcasting

and the internet. Sony is expected to take a stake of about 10 per cent.

Financial Times





The Groucho Club, the Soho hangout of media types, has received a

hostile takeover approach from a syndicate led by 29-year-old Etonian

Benjamin Fry. Fry, one of the founders of K-bar, says he will write

directly to shareholders following rejection of his pounds 9 m bid by

Groucho’s top management. The Guardian





Rupert Murdoch’s Australian arm, Newscorp, is circling Cable & Wireless

HKT in the hope that the bid by Pacific Century CyberWorks to take over

the Hong Kong telecommunications company will fail, according to the

Australian Newspaper. Financial Times





September’s auction of broadband fixed wireless access services is

expected to generate up to pounds 1 billion. Three licences will be

awarded in the auction, which will cover the spectrum available at 28

GHz for broadband fixed wireless access, in each coverage area.

Financial Times.