REVIEW: Marketing and advertising news in the week’s press

Jill Manaton will succeed Derek Dear as the general manager of marketing communications at British Airways. Manaton joined the airline in 1990 as the brand manager. Her most recent position was as the senior manager of marketing and alliance communications. General release

Jill Manaton will succeed Derek Dear as the general manager of

marketing communications at British Airways. Manaton joined the airline

in 1990 as the brand manager. Her most recent position was as the senior

manager of marketing and alliance communications. General release





BAA has appointed three agencies to help the airport authority shore up

flagging retail sales. Delaney Lund Knox Warren, J. Walter Thompson and

the incumbent, Claydon Heeley Jones Mason, will now work on the pounds 5

million account. General release





The Carphone Warehouse is poised to appoint Initiative Media to handle

media buying for a pan-European project which is worth pounds 25

million. Code-named Mobe.com, the business includes the development of a

pan-European wireless application protocol portal and is separate from

Carphone’s retail account which is held by Matters Media and Unity.

General release





Advertising revenues from the internet more than doubled in the first

half of 1999, according to a report published by the Internet

Advertising Bureau. The industry association said that the market leapt

122 per cent to pounds 17.3 million during the six months to June.

General release





Octagon Marketing has promoted Alasdair Ritchie, the former European

head of TBWA, to the position of worldwide president. Ritchie, who

joined the IPG-owned group less than two years ago, will spearhead a

marketing drive for its consultancy business in the US market. General

release





The search engine Yahoo! has appointed the former international Durex

marketer Catherine Taylor to lead the expansion of its UK business.

Taylor’s responsibilities will include running tactical campaigns.

Marketing Week





The National Farmer’s Union will unveil a standard mark for British food

this week to ensure high production standards, including the humane

treatment of animals. The use of the logo will be supported by a pounds

2 million advertising campaign through Cogent. Marketing Week





British Airways’ next blockbuster commercial will feature the supermodel

Jerry Hall and a range of other superstars from the past and the present

day. John Lennon and Yoko Ono, Charlie Chaplin, Salvador Dali and Alfred

Hitchcock are among the celebrities destined for the commercial, which

is being created by the BA incumbent, M&C Saatchi. The Mail on

Sunday





David Beckham’s new hairstyle has been causing problems for Adidas,

which may have to delay the launch of its next campaign featuring the

Manchester United football star. Adidas is trying to re-shoot scenes

using Beckham, who recently shaved off his blond locks in favour of a

close crop. The ads are scheduled to coincide with this summer’s Euro

2000 football championships. The Express





Eurotunnel’s passenger marketing and sales director, Peter Stratton, is

quitting the Anglo-French company as part of a move by the business to

shift its marketing to the other side of the channel. Stratton leaves

this week to run his own recruitment company. Marketing.



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