REVIEW: Marketing and advertising news in the week’s press.5 Photographs (omitted)

Ridley Scott, the director of Bladerunner and Alien, is returning to commercials directing after an eight-year break to work on a campaign for Orange. WCRS will release the advertising, which focuses on the product rather than the brand, before the summer. Scott’s last spot was a Barclays campaign for Yellowhammer in 1990. - Marketing Week

Ridley Scott, the director of Bladerunner and Alien, is returning

to commercials directing after an eight-year break to work on a campaign

for Orange. WCRS will release the advertising, which focuses on the

product rather than the brand, before the summer. Scott’s last spot was

a Barclays campaign for Yellowhammer in 1990. - Marketing Week



One-2-One’s new business campaign features Trevor Baylis, the man behind

the wind-up radio, and Sir Frank Whittle, inventor of the jet engine. In

the Bartle Bogle Hegarty ad, Baylis asks Sir Frank if he had any idea of

how successful his invention would be. - CampaignLive



Kimberly-Clark, the paper products and household goods giant, has

drafted in its three top US marketers to tackle a crisis affecting

European operations. Following mass redundancies and the closing of

plants last November, Kimberly-Clark has been unable to raise prices in

the competitive European market. The top US trio are headed by Robert

van der Merwe, formerly the head of US feminine care, who becomes

president of Kimberly-Clark Europe. - Marketing Week



Bhs has hired Jane Walker as its third marketing director in three years

after Lisa Riley left in January to go into consultancy. Walker was

previously the brand marketing director for menswear at Arcadia -

formerly the Burton Group. - CampaignLive



CIA is attempting to rehire the former managing director of its

interactive division, Rob Norman, for a business development role

involving new- media acquisitions. Norman is currently senior

vice-president of the sports marketing operation, Prisma Sports & Media

- Marketing Week



Stephen Grabiner, the chief executive designate of British Digital

Broadcasting, is being sued by United News & Media after he resigned as

head of consumer publishing without serving his full notice. United

issued a writ attempting to prevent Grabiner from joining BDB until

after 26 January 1999. Grabiner had argued that his role at United had

diminished after the sale of its newspaper division at the end of last

month. - Financial Times



SEAT has confirmed the appointment of Bates Europe to its pounds 100

million centralised pan-European account (Campaign, last week).

Casadevall Pedreno had handled the pounds 40 million domestic business

in Spain while Wilkens held the pounds 60 million account for the rest

of Europe. - AdAge



Bacardi-Martini will pay Diageo pounds 1.15 billion for Bombay Sapphire

gin, the fastest-growing spirits brand, and Dewar’s, America’s

best-selling whisky. Diageo was forced to sell off the brands after it

was formed out of the merger of Guinness and Grand Metropolitan last

November. Bombay’s advertising is handled in the UK by Banks Hoggins

O’Shea. - Financial Times



WCRS has replaced Harry Enfield in its Worthington ads with ’real lads’.

A campaign breaking this week asks: ’Why do lads always take the

mickey?’, and then takes the viewer into a surreal world in which men

compliment each other on their weight loss and become interested in hand

cream. - CampaignLive



Prudential, the UK’s largest life assurance and pensions company, has

lost its group marketing chief, Paul McGrane, after axing its central

marketing operation. Claire Salmon, formerly the head of customer

development, has been appointed as the consumer marketing director for

Prudential Retail. The Pru is in the process of hunting a separate

advertising agency for its banking business (Campaign, last week). -

Marketing



Nescafe has unveiled an advertising strategy incorporating TV and radio

work from Publicis and McCann-Erickson. All Nestle-owned Nescafe coffees

will be marketed under an umbrella campaign, entitled ’open up’, which

will break after Easter. - General release.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).