REVIEW: Marketing and advertising news in the week's press - News in brief

Virgin is scaling back marketing plans for its utilities service, Virgin Energy, and has temporarily frozen a pounds 10 million branding push in favour of telesales and door-to-door marketing. Craik Jones Watson Mitchell Voelkel, the brand's direct marketing agency, is on the verge of resigning the account amid uncertainty over the strategy. - Marketing.

Virgin is scaling back marketing plans for its utilities service, Virgin Energy, and has temporarily frozen a pounds 10 million branding push in favour of telesales and door-to-door marketing. Craik Jones Watson Mitchell Voelkel, the brand's direct marketing agency, is on the verge of resigning the account amid uncertainty over the strategy. - Marketing.



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