REVIEW: Marketing and advertising news in the week's press - News in brief

ITV ad revenues are expected to continue their downward trend in the second quarter of this year with media agencies forecasting a fall of 15 to 20 per cent for April and 7 to 8 per cent in May and June. The dip, which spells low inflation for advertisers, is believed to be caused by the downturn in dotcom expenditure. - Marketing.

ITV ad revenues are expected to continue their downward trend in the second quarter of this year with media agencies forecasting a fall of 15 to 20 per cent for April and 7 to 8 per cent in May and June. The dip, which spells low inflation for advertisers, is believed to be caused by the downturn in dotcom expenditure. - Marketing.



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