REVIEW: Marketing and advertising news in the week's press

Channel 4 is to use cinema advertising for the first time since its launch in 1982 to showcase its programmes and future ventures. The 60-second advertising spots will run in the last slot before the film begins. - General release.

Channel 4 is to use cinema advertising for the first time since its launch in 1982 to showcase its programmes and future ventures. The 60-second advertising spots will run in the last slot before the film begins. - General release.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).