REVIEW: Marketing and advertising news in the week's press

Kellogg and Exxon Mobil are going to battle in the US over Exxon Mobil using its tiger logo to sell food at service stations. Kellogg has taken the matter to the US Supreme Court, claiming that the move infringes trademark laws associated with its character 'Tony the tiger'. Sunday Express.

Kellogg and Exxon Mobil are going to battle in the US over Exxon Mobil using its tiger logo to sell food at service stations. Kellogg has taken the matter to the US Supreme Court, claiming that the move infringes trademark laws associated with its character 'Tony the tiger'. Sunday Express.



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