REVIEW: Marketing and advertising news in the week's press

Mel C has signed up to appear in a TV and poster campaign aimed at

stopping children smoking. She has joined the Roy Castle Lung Cancer

Foundation for the drive - the highlight of which will be Stamp Out

Smoking Day on 15 June. In the ad, Mel C states: 'I would rather kiss a

baboon's butt than kiss a smoker.' She then kisses Cartoon Network's

animated character IR Baboon on the behind. - The Sun.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).