REVIEW: Marketing and advertising news in the week's press

MG Rover is to return to TV advertising this summer with a pounds 2

million campaign. Rover has been without a TV presence since its buyout

by the Phoenix Consortium, led by John Towers. Towers promised to cut

costs by refusing to spend money on 'wasteful Hollywood budget TV ads'.

- Marketing.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).