REVIEW: Marketing and advertising news in the week's press

Burkitt DDB has won the pounds 10 million through-the-line

marketing account for a new nicotine chewing gum from the tobacco

company Swedish Match. The gum will be targeted at smokers who are not

aiming to quit. A brand name has yet to be decided but pitching agencies

were asked to work on a brief using the name Vazatek. - Marketing.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).