REVIEW: Marketing and advertising news in the week's press

Tennents, the Bass-owned brewer, is threatening to sue Nestle over

a Polo Smoothies television commercial with the slogan: 'Pour homme,

pour femme, pour le gob.' Tennents says the film, produced by J. Walter

Thompson, copies the line from its ad for Velvet beer: 'Pour homme, pour

femme, pour down neck.' - Sunday Mail.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).