France's biggest agency pitch of the year - for France Telecom's
dollars 140 million-plus brief to rebrand its mobile phone division -
has been won by the Havas-owned Euro RSCG BETC in Paris. The agency beat
France Telecom's existing roster shops CLM/BBDO, TBWA France and Lowe
Lintas & Partners. The rebranding involves the gradual replacement of
three existing brands with that of France Telecom's pan-European mobile
operator, Orange. - General release.