REVIEW: Marketing and advertising news in the week's press

Birds Eye Wall's is launching a campaign to find the 'face' of its

Magnum ice-cream brand. The search will start on 18 March, and women are

invited to enter regional contests held in association with Premier

Models. The winner will feature in advertising and promotional campaigns

for a year. - Marketing Week.



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1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).