REVIEW: Marketing and advertising news in the week's press

Pearson is slashing its spend on the Financial Times website,, by half to between pounds 40 million and pounds 50 million. The

pounds 100 million spent last year prevented the paper from making a

profit, despite increases in advertising and circulation. - Marketing.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).