REVIEW: Marketing and advertising news in the week's press

The ASA has backed EasyJet in its latest battle with Go, BA's

low-cost airline. Go had claimed that its fares to Nice were '40 per

cent less than EasyJet' but ASA officials said that customers were

'unlikely' to realise that the saving only applied when comparing the

airlines' highest prices. - General release.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).