REVIEW: Marketing and advertising news in the week's press

Survivor attracted 31 per cent of audience share for its first

episode, with a total of 6.6 million viewers. Carlton, which had

anticipated 8 million viewers, secured a last-minute, pounds 3 million

sponsorship deal with Macleans Complete Care toothpaste for the show. -

General release.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).