REVIEW: Marketing and advertising news in the week's press

Virgin Trains has fallen foul of the Advertising Standards

Authority for the fourth time in less than 12 months, and could face an

OFT investigation if it does not improve its accuracy of information. A

special compliance team is looking at the company's advertising

following an ad that claimed Virgin had the "world's biggest rail offer"

with "50 per cent off all fares" between 5 February and 4 March.

Consumers complained the promotion did not make it clear that it was not

available on all routes and did not apply to railcard holders. The

account is held by Rainey Kelly Campbell Roalfe/Y&R. - General release.