REVIEW: Marketing and advertising news in the week's press

British American Tobacco, Philip Morris and Japan Tobacco are

working on a set of self-imposed marketing restrictions in the hope that

world governments will subsequently decide that no further legislation

is necessary. The primary concern of the new rules is to ensure that

tobacco advertising does not target young people and, as a result,

advertisers will not be allowed to use models under the age of 25 in

their advertising. Media Guardian.



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