REVIEW: Marketing and advertising news in the week's press

MG Rover will attempt to restore the MG marque to its glory days as

a sporty youth brand with a pounds 4 million targeted campaign for its

new range of cars. A commercial produced by M&C Saatchi will end MG's

year-long absence from TV. The carmaker has also signed a six-month

sponsorship deal with the Extreme Sports Channel. - Marketing.



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