Mattel has consolidated its global business into Ogilvy & Mather following a global agency review. The move sees J. Walter Thompson and McCann-Erickson lose their share of the toy-maker's Latin American business. Young & Rubicam won the account for the boys/entertainment division in the US as part of the realignment. - General release.
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Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).