REVIEW: The Oxo family is set to return to the TV screen

The Oxo family is set to return to the TV screen due to popular

demand. The long-running campaign started in the 60s but was dropped by

Unilever two years ago. Campbell's, which now owns the brand, has

decided to bring back the campaign with new faces. - The Mirror.



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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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